Product marketing manager in enterprise SaaS

Join BLP and help make the world’s business processes autonomous! Our agentic platform helps finance and operations teams worldwide remove manual work from their core business processes, so work runs end-to-end with greater control and significant productivity gains. Today, over 550 enterprise customers use BLP across 1,300+ deployed projects. In the processes we automate, customers achieve productivity improvements of 5 to 10 times.

• Own positioning and messaging execution. Maintain and evolve blp's messaging house: value proposition, pillars, proof points, and persona-specific narratives, and enforce its consistent use across web, decks, campaigns, and sales conversations.
• Build and maintain competitive intelligence. Own battlecards and competitive positioning against ERP workflow automation, RPA, IDP/point-AI solutions, and adjacent AI platforms; keep sales ahead of competitor moves and objection patterns.
• Enable the field. Create and maintain the core sales toolkit - first-meeting decks, discovery guides, objection handling, ROI narratives, and persona playbooks for CFO, COO, shared services, and process excellence audiences.
• Sharpen personas and ICP. Continuously refine our understanding of buying committees, triggers (ERP transformation, e-invoicing mandates, shared-services efficiency programs), and where we win and lose - grounded in win/loss analysis and field feedback.
• Drive product launches and releases. Turn platform capabilities and new workflow coverage into launch narratives, internal enablement, and external announcements that land with executive buyers.
• Fuel demand and thought leadership. Supply campaigns, events, and content marketing with differentiated angles, from executive-facing reports to industry-specific value narratives.
• Be the voice of the market internally. Bring buyer, analyst, and competitive insight back into product and leadership discussions, even when it complicates the roadmap story, to sharpen framing and packaging.

• 5–8 years in B2B software marketing, with at least 3 years in product marketing for enterprise SaaS - ideally in ERP-adjacent, finance operations, automation, or applied-AI categories.
• Proven ability to market to economic buyers: you write for CFOs, CIOs/CTOs, and COOs in the language of cost, productivity, working capital, and EBIT - not features.
• Strong competitive instincts: experience building battlecards and positioning in crowded categories, and translating technical differentiation into commercial arguments.
• A portfolio of enablement assets that sales teams actually used - you measure your work by win rates and message adoption, not asset counts.
• Analytical rigor: comfortable with win/loss analysis, market and analyst research, and grounding messaging claims in defensible evidence.
• Excellent writing and presentation craft in English.
• Enough technical depth to understand ERP processes, AI agents, and enterprise integration well enough to challenge product - and simplify it for buyers.
• Будет плюсом: German is a strong plus for our DACH-concentrated customer base

• Category-defining work. Agentic process automation is being defined now, and you will shape how the market understands it.
• Real substance. 550+ enterprise customers and measurable outcomes mean your positioning rests on proof, not promises.
• Scope and access. You get a seat at the table with product, sales leadership, and the executive team, and your work goes straight into deals and board narratives.
• A company at an inflection point. It has a strong European base, fresh US market entry, and a proven platform to build the story on.