product marketing manager in AI/ML

Snowflake builds a data, applications, and AI/ML platform.

• Connect EMEA field teams with central and global AI messaging, align GTM priorities, and drive AI sales motions
• Partner with EMEA sales leaders and AI/ML specialists to test messaging against live deals, capture feedback, and share structured input on the roadmap, positioning, and competitive gaps
• Build feedback loops to keep campaigns and assets grounded in regional deal outcomes
• Adapt global AI/ML messaging and campaigns into EMEA narratives tailored to regional buyer priorities, industries, competition, data-sovereignty and regulatory considerations, and localization needs
• Build regional plays for user acquisition, account expansion, and adoption, translating AI/ML capabilities for executive, technical, and operational audiences
• Integrate AI/ML messaging into adjacent product categories and vertical GTM motions
• Create EMEA customer stories, reference narratives, and proof points demonstrating AI/ML business impact, quantified through ROI, time-to-value, and adoption metrics where possible
• Improve the quality and consistency of AI content across webinars, events, and executive content; support asset generation and review; and represent Snowflake’s differentiation at events and executive settings
• Create sales enablement assets, including talk tracks, demos, pitch narratives, and enablement packages
• Define and track GTM effectiveness KPIs for pipeline contribution, net-new AI user acquisition, consumption and usage growth, and account adoption depth
• Monitor regional AI targets using product usage signals, consumption data, and field feedback, and reallocate investment toward effective plays
• Report campaign and enablement impact to regional and global leadership, connecting marketing activity to pipeline and consumption

• 7+ Years of product marketing experience or equivalent
• Subject-matter expertise in data analytics, AI/ML/LLMs, data science, or application development
• Ability to define and own regional GTM strategy and translate complex AI/ML capabilities into compelling narratives for executive, technical, and operational buyers
• Strong cross-functional leadership skills and ability to align Sales, Product, and Marketing and drive execution without direct authority
• Analytical mindset and ability to interpret market signals, customer data, usage metrics, and field feedback to make GTM decisions and report impact
• Technical fluency and ability to understand, demo, and articulate the business value of AI/ML applications
• Ability to drive product adoption and support product-led growth motions using in-product signals and marketing and sales programs
• Willingness to travel up to 25% across the EMEA region
• Будет плюсом: hands-on familiarity with AI assistant, copilot, or agentic-workflow products

• The role is based out of Snowflake’s London office
• Willingness to travel up to 25% across the EMEA region