product marketing manager for Web3 trading products

Improbable builds and scales AI and Web3 ventures. The company is hiring for a venture developing a next-generation blockchain for real-time, large-scale applications, designed to address the speed and cost limitations of traditional blockchain infrastructure.

• Shape positioning, launches and the market story to help the product stand out;
• Own positioning and messaging across alpha groups, trading communities and professional traders;
• Craft a clear differentiation story based on the product’s strengths;
• Simplify the technical product narrative for experienced traders and people entering onchain markets;
• Lead go-to-market activity for launches, product capabilities and ecosystem features from briefing through post-launch measurement;
• Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways;
• Turn market intelligence into positioning, product recommendations and growth tactics;
• Support adoption and retention through community leaderboards, yield-based rebates and referral mechanics.

• Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products;
• Experience with retail trading products or exchanges, including DEX or CEX;
• Understanding of order books and derivatives or perps;
• Track record of leading product launches end to end with measurable results;
• Ability to own positioning and messaging for a product or protocol;
• Experience executing go-to-market campaigns across channels;
• Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms;
• Highly analytical approach with the ability to define and track growth, retention and adoption metrics;
• Comfortable working hands-on in a fast-moving environment with significant ownership.

• No conditions specified