product marketing manager for the AI-first help desk

Fin develops the AI Agent Fin, which provides customer support across service, sales, and ecommerce. Fin is powered by proprietary AI models and integrates with the Intercom help desk, giving support teams a unified system.

• Shape the ICP and audience for the Intercom help desk and related products, identifying customer pain points and purchase drivers
• Own core messaging and align cross-functional teams on what is communicated and how it appears across channels
• Define and build the external narrative for the AI-first help desk and bring it to market
• Partner with Product, GTM, and Lifecycle teams to communicate product investment and progress to existing customers, building confidence that supports retention and account expansion
• Build sales and customer success enablement materials and work with GTM teams to ensure messaging reaches relevant customers
• Study customer support teams, their evaluation and adoption processes, and turn insights into messaging
• Lead launches and go-to-market activities for new products and capabilities
• Create PMM assets, including web pages, first-call decks, narratives, scripts, and launch materials
• Maintain the core PMM knowledge base that supports the AI-first approach

• 5+ Years in product marketing, ideally in B2B, with a track record of shaping how complex products are understood in the market
• Experience owning a core product area end-to-end, from ICP and positioning through launches and field enablement
• Experience working in fast-moving environments where products ship faster than messaging can keep up
• Excellent written communication, including crisp briefs, narratives, and synthesis memos
• Strong editorial judgment and the ability to make positioning specific and meaningful
• Ability to challenge vague claims and drive specificity
• Strong product and technical curiosity; able to study product documentation, use products, and understand technology before crafting messaging
• Genuine curiosity about AI and fluent use of AI tools
• Ability to take strategy through to assets, launches, and field execution
• Strong judgment and ability to work independently on large, high-stakes initiatives
• Systems thinking, including building reusable messaging architectures and frameworks
• Ability to work across functions, build trust quickly, and improve team effectiveness
• Ambitious, competitive, decisive, curious, creative, and comfortable with ambiguity and change
• Будет плюсом: experience with customer retention or expansion motions

• Competitive salary and equity in a fast-growing start-up
• Lunch provided every weekday, snacks, and a fully stocked kitchen
• Regular compensation reviews
• Unlimited access to Claude Code and AI tools; experimentation and building are encouraged
• Pension scheme with matching up to 4%
• Life assurance and health and dental insurance for employees and dependents
• Flexible paid time off
• Paid maternity leave and six weeks of paternity leave for fathers
• Cycle-to-Work Scheme and secure bike storage
• MacBooks are standard; Windows devices are available for certain roles when needed
• Hybrid policy requires employees to be in the office at least three days per week