product marketing manager for sportsbook technology

Genius Sports combines next-generation technology with live sports data to deliver immersive, interactive and personalised experiences for sports fans worldwide. The company provides sportsbook technology, official live data, in-play products, trading automation and other betting capabilities for sports operators.

• Develop differentiated positioning and messaging for Betting products;
• Build messaging frameworks for Product, Commercial and Marketing teams;
• Help reposition the Betting portfolio around technology leadership, automation, product performance and sportsbook innovation;
• Own and support go-to-market plans for key Betting product launches, releases and strategic packages;
• Define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs and campaign requirements with cross-functional teams;
• Support major product and market moments, including football seasons, tournaments, product releases and industry events;
• Create sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings and training materials;
• Run product training and enablement sessions for Commercial teams;
• Create tools and messaging to overcome adoption and deal progression barriers;
• Build understanding of sportsbook customers, operator needs, market trends and the competitive landscape;
• Conduct and synthesize customer interviews, sales feedback, surveys and market research;
• Represent customer and market perspectives within the Marketing team;
• Improve internal and external communication of new Betting products, features and releases;
• Create clearer communications, launch materials and adoption-focused messaging;
• Develop expertise in the Betting portfolio and its competitive positioning;
• Build relationships across Product, Marketing, Commercial, Trading, Operations and BI teams;
• Contribute to target audiences, value propositions, product packaging, naming, messaging and launch readiness;
• Build a repository of case studies, customer proof points, product performance stories and launch reports;
• Identify customer success stories and turn them into collateral, campaign content and thought leadership;
• Support post-launch and post-event reporting on product impact, customer adoption and commercial value.

• 3–5 Years of experience in B2B product marketing, product-led marketing, commercial marketing or a related role;
• Experience in a fast-moving technology environment such as sports betting, gaming, sports technology, SaaS, adtech, martech, data, trading, analytics or enterprise software;
• Ability to simplify complex products and turn technical details into clear, commercially compelling messaging;
• Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials;
• Strong written and verbal communication skills;
• Confidence presenting to internal teams and acting as a product evangelist;
• Commercial mindset and understanding of how marketing supports revenue, product adoption and customer growth;
• Ability to work cross-functionally with Product, Sales, Marketing and Operations teams;
• Strong organization and attention to detail, with the ability to manage multiple workstreams;
• Curiosity, proactivity and comfort working with technical products, customer needs and market dynamics;
• Nice to have: experience marketing to sportsbooks, betting operators, gaming companies, leagues, sports organizations or B2B technology buyers; experience bringing SaaS, data, trading, automation, AdTech, sports tech or betting products to market; customer research, sales feedback or market analysis experience; sales enablement programs, product training materials or product launch frameworks; knowledge of sportsbook operations, in-play betting, trading, odds, official data, football products or sports betting technology; Bachelor’s degree in marketing, business, communications, digital marketing or a related field, or equivalent professional experience.

• Competitive salary and a range of benefits;
• Employee wellbeing support and opportunities to develop skills, experience and career;
• Occasional travel may be required.