product marketing manager for real estate products

ImmoScout24 operates a leading online marketplace that helps millions of users find new homes and connects homeowners, seekers, and real estate agents in Germany and Austria. Scout24 is building a digital ecosystem for the real estate market.

• Design and independently manage marketing campaigns across digital channels such as email, push, and onsite, from ideation through execution, measurement, and continuous optimization;
• Develop the marketing funnel by analyzing how to reach and activate users more effectively, identifying relevant audiences, and creating measures for different stages of the customer journey;
• Use AI tools pragmatically to develop marketing activities faster, improve processes, test new approaches, and automate recurring tasks;
• Monitor key campaign KPIs, identify optimization opportunities from data, and test new approaches to improve engagement, conversion, and product usage;
• Develop the seeker journey in the app and search experience together with Product, translating new product features and user needs into relevant product marketing activities;
• Generate ideas, develop target-group-specific marketing concepts, and implement them independently;
• Connect Product, Marketing, and Business by bringing together different perspectives and independently advancing joint initiatives.

• At least two years of relevant professional experience in online marketing, CRM, lifecycle marketing, product marketing, or a comparable digital environment;
• Practical experience with digital marketing channels and an understanding of how touchpoints interact across the marketing funnel;
• Ability to work with data and KPIs, evaluate marketing performance, and derive concrete next steps;
• Hands-on, pragmatic, and solution-oriented approach to developing, testing, and improving marketing activities;
• Clear communication and constructive collaboration with different stakeholders;
• Structured and independent working style with the ability to set priorities and maintain an overview in a dynamic environment;
• Experience using AI tools effectively to increase productivity and solve problems.

• Competitive salary package and bonus;
• 30 Days of annual leave;
• Ability to work abroad for 10 days per year, subject to business and team needs;
• Relocation agency support with the visa process and an attractive relocation package;
• ImmoScout24 Plus membership for tenants;
• Monthly learning time, online courses, book challenges, structured feedback, Lunch & Learn events, and individual career paths;
• Professional family service, emergency childcare, and a parent-child room;
• Dogs allowed at work with prior written approval;
• Subsidized public transport or job bikes;
• Company pension plan with an attractive contribution subsidy;
• Accessible office in central Berlin with a gym, classes, quiet room, rooftop terrace, organic coffee, cafeteria, green electricity, and weekly massage;
• Life Situation Coaching and regular health checks;
• Access to modern technical tools and state-of-the-art hardware.