product marketing manager for mobile games

Scopely is a global video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek™ Fleet Command and other major entertainment franchises, connecting hundreds of millions of players worldwide.

• Own the player-facing narrative for Star Trek Fleet Command and translate product strategy into compelling player experiences;
• Champion the player perspective throughout the product development lifecycle;
• Establish messaging frameworks across launch campaigns, CRM, roadmap communications, and in-game messaging;
• Partner with Product, Design, Economy, Live Operations, Analytics, and Creative teams throughout feature development;
• Translate complex gameplay systems, progression mechanics, monetization initiatives, technical improvements, and roadmap priorities into player-facing narratives;
• Develop positioning, messaging, and value propositions for new features, seasonal content, technical improvements, and franchise initiatives;
• Own integrated go-to-market strategies for major game features, seasonal arcs, technical improvements, and franchise partnerships;
• Build launch plans covering messaging, timing, audiences, business objectives, and player education;
• Define player segmentation and messaging strategies across the player lifecycle;
• Establish launch objectives and success criteria with Product, Marketing, and Analytics teams;
• Connect Product, Community, Campaign Marketing, CRM, Creative, Analytics, Player Experience, Publishing, and external partners;
• Coordinate launch readiness across player-facing functions;
• Facilitate launch planning, milestone reviews, and cross-functional communication;
• Partner with Community and Player Experience on player communications, support readiness, and recovery messaging;
• Create creative briefs, messaging frameworks, presentations, launch documentation, executive materials, and marketing guidance;
• Review and approve marketing assets for consistency with product strategy, brand standards, and franchise guidelines;
• Partner with Creative teams to develop marketing materials;
• Manage approvals and asset delivery with Paramount and other external partners;
• Monitor feature adoption, player engagement, sentiment, campaign performance, and commercial outcomes;
• Identify player friction, adoption barriers, and optimization opportunities;
• Translate player insights into recommendations for future launches and product improvements;
• Refine positioning, messaging, and go-to-market strategies through experimentation, testing, and post-launch analysis;
• Lead and evolve the Product Marketing discipline for Star Trek Fleet Command;
• Manage the Campaign Manager through coaching, prioritization, and strategic direction;
• Own the Product Marketing operating cadence, including roadmap reviews, launch planning, partner coordination, and cross-functional alignment;
• Build relationships across Product, Marketing, Creative, Publishing, Licensing, and executive leadership;
• Establish scalable frameworks, documentation, and best practices for Product Marketing.

• Strategic, curious, and player-focused;
• Comfortable working across product strategy, marketing, and player experience;
• Able to turn complex systems into simple, compelling stories;
• Collaborative and able to align diverse teams around shared goals;
• Confident leading strategic discussions with executives and producing hands-on deliverables;
• Data-informed and able to combine analytics with player empathy;
• Adaptable in fast-moving environments with changing priorities;
• Passionate about live-service games;
• Experience translating complex products into player stories and developing positioning and go-to-market strategies;
• Experience leading integrated product launches across Product, Creative, Community, Lifecycle Marketing, Analytics, Campaigns, and external partners;
• Experience influencing product direction through qualitative feedback, quantitative data, and market trends;
• Experience building scalable marketing frameworks, messaging systems, and launch playbooks;
• Experience working with multidisciplinary teams in fast-paced live-service environments;
• Experience mentoring marketers and fostering high-performing teams;
• 5+ Years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or related roles within games, entertainment, technology, or digital products;
• Nice to have: Experience with live-service or free-to-play games, player lifecycle marketing, CRM, audience segmentation, experimentation, analytics partnerships, licensed entertainment brands or franchise partners, creative production pipelines, integrated campaign development, strategy games, mobile games, or live-service products, knowledge of Star Trek™ and its characters, stories, and global community.

• Employment is based solely on merit and qualifications.