product marketing manager for mobile games

Hay Day is a mobile game developed by Supercell, offering players a cozy, social farming experience. Supercell creates games designed to be played by as many people as possible for years and remembered forever.

• Drive end-to-end GTM strategy by partnering with product leads and game designers from early feature concepts through high-impact campaigns for live updates, seasonal beats, and feature drops;
• Lead creative campaign delivery by directing internal art directors, video producers, and external agencies to produce trailers, visual assets, and marketing collateral;
• Explore and scale performance-driven growth channels with UA and Performance Marketing teams, including Connected TV, influencer integrations, creator platforms, and podcasts;
• Operationalize player communications across in-game pop-ups, newsfeed beats, push notifications, App Store Optimization, and Web Shop / D2C channels;
• Collaborate with Community Managers and content creators to design shareable launch beats that drive organic reach and creator content;
• Partner with analytics to validate campaign hypotheses, track launch performance, feature adoption, and player sentiment, and improve future GTM playbooks.

• 5+ Years of Product Marketing experience in mobile gaming or live-service consumer products;
• Proven experience taking live features and product updates from early concept to full public launch;
• Strong aesthetic judgment and ability to provide clear, actionable feedback on trailer cuts, visual assets, and player copy;
• Solid understanding of performance marketing mechanics and experience evaluating multi-channel campaigns across UA, CTV, creator partnerships, and podcasts;
• Experience defining GTM hypotheses, setting pre-launch success metrics, and using post-campaign analytics for strategic decisions;
• Exceptional project management skills and ability to align developers, artists, and marketers without formal authority;
• Collaborative communication style and ability to build trust across cross-functional teams;
• Nice to have: casual, simulation, or puzzle gaming experience.

• Relocation support is available through a dedicated mobility team and partners;
• Relocation to Helsinki, Finland is available; candidates located in London should be willing to travel.