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описание
Duolingo develops education products and makes them universally available. Its learning products serve more than half a billion learners worldwide, including Duolingo Math, which focuses on lifelong math learning.
задачи
Develop and implement product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math;
Collaborate with product management, design, engineering, and marketing teams on product launches and cohesive marketing plans;
Conduct consumer research and competitive analysis to inform value propositions and feature positioning;
Develop and implement go-to-market plans for product and feature launches, including messaging, positioning, and promotional strategies;
Collaborate with marketing and design teams on campaigns across in-app communications, ASO, social media, email marketing, and content marketing;
Track and analyze campaign performance and provide optimization recommendations;
Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.
требования
Bachelor’s degree in Marketing, Business, or a related field;
Product marketing experience, ideally in consumer technology, with a track record of launching and scaling successful products;
Strong understanding of the mobile app ecosystem and experience marketing consumer-facing digital products;
Excellent written and verbal communication skills, with the ability to craft compelling narratives and present clearly to diverse audiences;
Data-driven mindset with experience using insights and analytics to inform strategy and optimize performance;
Experience collaborating cross-functionally and managing multiple projects in a fast-paced environment;
Nice to have: experience marketing educational products for children, background in mobile apps, games, or classroom learning tools.
условия
Salary range: £75,525—£102,181 GBP;
Base salary is supplemented by equity compensation;