Product marketing manager for eSIM and virtual numbers

The Product Marketing Manager owns product messaging and brings together the overall go-to-market plan. At this stage, autonomy and the ability to establish effective information exchange between teams are especially important. The role combines positioning work with hands-on launch preparation.

• Define target segments, customer jobs, value propositions, and the differentiation of eSIM, virtual numbers, and new features from market alternatives.
• Create and maintain a messaging map by product and audience: what we offer, who it is for, what problem it solves, and why customers should trust us.
• Work with Product Managers to turn new features into clear customer benefits; prepare briefs and content for the website, app, CRM, SEO, advertising, and other channels.
• Align product messaging with the overall brand framework and tone of voice together with Marketing, Design, and UX; when needed, brief external partners to adapt materials for local markets.
• Build a joint go-to-market plan for priority products and launches, covering the audience, offer, key messages, channels, materials, timelines, and evaluation criteria.
• Coordinate launch preparation across Product, Marketing, and Design, ensuring internal readiness and a consistent message across all customer touchpoints.
• Analyse launch results and messaging tests, then recommend improvements to product packaging, the customer journey, and subsequent campaign iterations.
• Combine qualitative research and quantitative behavioural data with search queries, campaign results, and feedback from customer-facing teams.
• Independently explore available product and marketing analytics, identify signs of demand, and bring evidence-based growth opportunities to the Product team.
• Track competitors’ products, offers, and communications; maintain a team-accessible insight base and regularly update positioning recommendations.

• Senior-level or strong Middle+ experience, with the ability to build product marketing independently while priorities evolve.
• Hands-on product marketing experience for a digital product, including positioning, messaging, and launching a product or major features.
• Required: experience working in an international company and independently managing an international product or project for a non-Russian-speaking audience.
• Understanding of Western markets and the ability to adapt product messaging for different countries and segments.
• Ability to speak with customers and researchers, interpret product and marketing data, test hypotheses, and turn insights into concrete decisions.
• Strong writing and structuring skills: the ability to explain a complex product clearly and prepare precise briefs for delivery teams.
• Experience collaborating with Product Managers, performance and brand marketing, Design, Analytics, and other teams while retaining ownership of the outcome.
• Languages: Russian (Native/Fluent) / English (B2)

• A fully remote setup - work from anywhere in the world.
• An international team that values creativity and initiative.
• The opportunity to contribute to a global product used by millions of people worldwide.
• Real influence on how the product is positioned and communicated, with the freedom to launch bold ideas.
• Growth opportunities - we support experiments and continuous learning.
• An open communication culture without bureaucracy.