product marketing manager for border technology

SITA provides technology and communication innovations that support airports, airlines, borders, and the global air travel industry. Its solutions serve international airports and transportation and government clients worldwide.

• Develop clear, compelling, and differentiated value propositions and messaging for Borders journeys and products;
• Design, develop, and execute integrated go-to-market marketing programs across the marketing lifecycle, including internal communications, PR, and events;
• Collaborate with Product Managers on product launches and ensure consistent branding and messaging across channels;
• Curate thought leadership content addressing market trends and customer challenges;
• Own the creation and management of external content, including web content, case studies, webinars, and social media;
• Maintain message consistency across communications;
• Provide sales teams with collateral and messaging aligned with customer needs and revenue and pipeline objectives;
• Support the bid team with deal-based marketing and value propositions for proposals and pitches;
• Own the planning and positioning of the Borders business at major events;
• Partner with cross-functional teams to align stands and materials with strategic goals and market positioning;
• Lead competitive analysis and assessment of market needs;
• Use market insights to shape messaging and product positioning;
• Analyze campaign performance against marketing KPIs;
• Present performance reports to stakeholders and make data-driven adjustments.

• 3–5 Years of proven experience in product marketing;
• Strong track record of developing and executing go-to-market strategies and campaigns;
• Experience working with product management, sales, and MarCom teams in complex environments;
• Excellent written and spoken English skills;
• Deep understanding of market dynamics, customer insights, and competitive landscapes;
• Hands-on experience managing large-scale product launches across multiple regions;
• Excellent communication and writing skills;
• Experience with marketing analytics and reporting tools;
• Project management experience with multiple simultaneous projects;
• Strong organizational, leadership, and time-management skills;
• Customer-centric approach to understanding pain points and tailoring marketing activities;
• Nice to have: Experience in aviation, passion for travel and the Aviation and IT industries.

• Work from home up to 2 days per week, depending on team needs;
• Flex Day schedule;
• Work from any location in the world for up to 30 days per year;
• Employee Assistance Program for employees and dependents 24/7, 365 days per year;
• Champion Health personalized wellbeing platform;
• Training platforms including LinkedIn Learning;
• Competitive benefits aligned with the local market and employment status.