product marketing manager for border solutions

SITA provides technology and communication solutions that support airports, airlines, borders, and the global air travel industry. Its innovations are used across international airports and by transportation and government clients.

• Develop differentiated value propositions and messaging for Borders journeys and products;
• Design and execute integrated go-to-market marketing programs across the marketing lifecycle;
• Drive marketing efforts for product launches with Product Managers;
• Curate thought leadership content addressing market trends and customer challenges;
• Own external content including web content, case studies, webinars, and social media;
• Maintain message consistency across communications;
• Provide sales teams with collateral and messaging to support revenue and pipeline objectives;
• Support the bid team with deal-based marketing and value propositions;
• Plan and position the Borders business at major events;
• Partner with cross-functional teams on event stands and materials;
• Analyze competitive landscapes and market needs to shape product positioning;
• Analyze campaign performance against marketing KPIs;
• Present performance reports and make data-driven adjustments.

• 3–5 Years of proven experience in product marketing;
• Experience developing and executing go-to-market strategies and campaigns;
• Experience working with product management, sales, and MarCom teams in complex environments;
• Excellent written and spoken English skills;
• Strong understanding of market dynamics, customer insights, and competitive landscapes;
• Hands-on experience managing large-scale product launches across multiple regions;
• Excellent communication, writing, and product messaging skills;
• Experience with marketing analytics and reporting tools;
• Project management experience with strong organizational, leadership, and time-management skills;
• Customer-centric approach to understanding customer pain points;
• Business degree, preferably in Business or Marketing;
• Appropriate postgraduate qualification or MBA;
• Nice to have: Experience in aviation, passion for travel and the Aviation and IT industries.

• Work from home up to 2 days per week depending on the team’s needs;
• Flex Day allows workdays to be adapted to personal plans;
• Work from any location in the world for up to 30 days per year;
• Employee Assistance Program available to employees and dependents 24/7, 365 days per year;
• Champion Health personalized wellbeing platform;
• Access to professional development platforms and programs;
• Competitive benefits aligned with the local market and employment status;
• Barcelona, Catalonia, Spain.