product marketing manager for banking products

J.P. Morgan is a global financial services company providing strategic advice and products to corporations, governments, wealthy individuals, and institutional investors. Its corporate marketing teams support the company, businesses, clients, customers, and employees.

• Define product positioning, benefits, and unique selling points to ensure clear and consistent messaging;
• Develop and maintain product messaging frameworks, collaborating with copywriters on cohesive client communications;
• Partner with cross-functional teams to embed marketing into product development and influence roadmaps with client insights;
• Lead go-to-market strategies and integrated marketing programs for new and existing products, features, and services;
• Collaborate with campaign teams from brief to creative review to ensure campaigns are compelling and on strategy;
• Conduct competitive research and client segmentation to support marketing strategy;
• Work with data and analytics to identify adoption drivers, cross-sell opportunities, and optimize client lifetime value;
• Monitor product and campaign performance, analyze key metrics, and prepare reports to identify optimization opportunities;
• Guide and mentor marketing team members and review assets to deliver high-impact messaging;
• Collaborate with Compliance and Controls to ensure marketing initiatives meet regulatory and policy requirements;
• Build and nurture relationships with senior stakeholders, advocate for clients, and champion product marketing's impact.

• Significant experience in product marketing within banking;
• Proven ability to lead go-to-market strategies and manage complex, cross-functional initiatives;
• Experience partnering with product teams throughout the development cycle;
• Expertise in lifecycle, creative, and paid media marketing channels;
• Exceptional collaboration and influencing skills with strong relationships across business areas;
• Strong attention to detail with a curious and analytical mindset;
• Commercial mindset and ability to develop client-focused strategies and messaging supporting business objectives;
• Deep understanding of compliance and regulatory requirements in marketing;
• Fluent English;
• Nice to have: Experience in international or multi-lingual environments, familiarity with digital banking products and emerging technologies, ability to analyze complex data and translate insights into actionable marketing strategies, strong project management skills, demonstrated ability to mentor and develop team members, experience with client segmentation and competitive analysis, track record of building relationships with senior stakeholders, German language skills.

• No conditions specified