product marketing manager for B2C subscription apps

No description

• Own web funnel strategy and day-to-day optimization across landing pages, pricing, checkout, and paywall;
• Research competitors, user behavior, and growth opportunities;
• Develop new funnel concepts, page structures, offers, and messaging;
• Brief Design, Frontend, and Engineering teams, and build prototypes independently when possible using no-code or AI tools;
• Design, launch, and analyze A/B tests;
• Identify bottlenecks in the user journey and resolve them using data;
• Use AI to accelerate research, content creation, prototyping, and experimentation;
• Improve trial conversion rate, purchase conversion rate, paywall conversion, CAC, and LTV.

• At least 1 year of experience in Product Marketing, Growth Marketing, or a similar role; a broader product or marketing background is also acceptable with the right skills;
• Experience with B2C subscription apps;
• Comfortable running A/B tests and interpreting basic analytics using GA4, Mixpanel, or similar tools;
• Able to take a project from idea to implementation independently;
• Practical experience using AI tools at work;
• Proven experience building and optimizing high-converting web-to-app or web-to-desktop conversion funnels;
• Nice to have: No-code prototyping, Cursor, Lovable, Claude Code or similar AI dev tools, n8n or similar automation, UX/UI or behavioral psychology background, SQL or statistics, English B2+.

• Poland.