product marketing manager for app publishers

AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. Its B2B SaaS products help support teams manage reviews at scale, product teams turn user feedback into insights, and marketing and ASO teams increase app store visibility.

• Own product positioning and messaging with the leadership team;
• Lead feature launches from development through campaign execution and measurement;
• Join sales and Customer Success calls during betas and launches;
• Aggregate prospect and customer feedback and feed findings back to Product and Marketing;
• Own the customer story pipeline, including use cases, case studies, and testimonials;
• Maintain the internal product and feature source of truth;
• Own the master sales deck and review it with the Head of Sales quarterly;
• Help Sales identify the “wow moment” for new feature demos;
• Translate features into business outcomes;
• Run announcement campaigns for existing and free accounts;
• Coordinate with Growth on in-product channels.

• 5+ Years of experience in B2B SaaS product marketing;
• Experience working in startups and executing the work independently;
• Experience launching products, owning positioning, and working closely with Sales;
• Proactive working style and willingness to identify and address gaps independently;
• Daily experience using Claude, ChatGPT, and similar AI tools;
• Ability to build AI-based workflows for feedback aggregation, product knowledge, and content drafting;
• Ability to work with Fathom, HubSpot, Guru, Salesforce, Amplitude, and Canny integrations;
• Comfortable reading funnel and campaign data, building spreadsheets, and defending conclusions;
• Fluent English and strong writing skills;
• Comfortable presenting at webinars and events as a public face for the product;
• Nice to have: experience in mobile apps, ASO, or gaming, knowledge of product-led and sales-led motions, Spanish, Portuguese, Russian, video production skills with Screen Studio or CapCut.

• Remote role anywhere in Europe; hubs in Spain, Portugal, Serbia, and Finland;
• Conference participation in app, gaming, and product marketing events;
• Equity options after probation;
• Quarterly performance bonuses;
• Annual offline team meetup and company all-hands;
• Monthly coworking budget, laptop, and home office equipment;
• Internal hackathons 2–3 times a year;
• Direct work with the CEO and leadership team.