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описание
The company operates a fast-growing AI platform with strong product-market fit, high retention, and self-serve traction. It is scaling its core team in Warsaw and building a category-defining AI go-to-market engine.
задачи
Own positioning and messaging across 3+ ICPs through win/loss calls and customer evidence gathering, updating the messaging source of truth quarterly;
Lead high-impact product launches across Product Hunt, landing pages, paid and organic assets, PR angles, lifecycle communications, and sales enablement assets;
Build live enterprise battlecards, demo narratives, and competitive positioning against major market alternatives;
Optimize activation, onboarding copy, and expansion touchpoints across self-serve funnels;
Prototype landing pages in Figma, direct creative partners, write copy, and independently build production-ready launch surfaces;
Own the company’s biggest launches of the year and shape its core go-to-market engine.
требования
Proven experience owning product marketing, positioning frameworks, and multi-asset launches in a fast-paced B2B SaaS or AI ecosystem;
Experience linking positioning decisions to pipeline, activation, and conversion metrics;
Proficiency with Figma, landing page builders, lifecycle tools, and sales enablement materials;
Ability to build and ship marketing assets directly rather than delegating;
Experience conducting unbiased user interviews, securing testimonials, and translating customer feedback into marketing evidence;
Daily use of modern AI tools and agents for market research, competitive tracking, and content iteration;
Nice to have: experience as an early or founding PMM.