вчера

Product Marketing Manager

ориентир по рынку
вакансия зп не указана
в среднем 214 800 ₽
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описание

JetBrains creates intelligent software development tools for developers and teams. Its products help more than 15 million users and over 300,000 companies solve complex problems and make development teams more productive and AI adoptable at scale.

задачи

  • Develop positioning, messaging, and product stories for Rider, ReSharper, dotUltimate, and related .NET developer experiences;
  • Turn complex technical capabilities and developer workflows into launch stories, product pages, blog posts, case studies, video scripts, and campaign assets;
  • Own product and feature marketing for key capabilities and shape developer-facing stories from product priorities and product manager input;
  • Coordinate selected release marketing workflows, including planning and producing What’s New content;
  • Build understanding of .NET developers, their workflows, customer needs, market trends, and community conversations to shape priorities and campaigns;
  • Develop and execute developer-focused campaigns, defining audiences, messages, channels, assets, and success measures;
  • Extend product stories beyond release day through follow-up content, campaigns, customer stories, and amplification;
  • Measure the performance of launches, content, and campaigns, share learnings, and adjust the approach;
  • Tell the evolving story of professional developer tools as AI changes how software is built, including agent and code intelligence workflows;
  • Write articles, test features, build briefs, edit landing pages, and capture product visuals on demo projects.

требования

  • Practical experience in technical product marketing, developer marketing, or a comparable role for a technical software product;
  • Ability to understand software development and translate technical capabilities into developer benefits;
  • Proven experience bringing software products, features, or releases to market within frequent release cycles;
  • Solid understanding of positioning, messaging, audience segmentation, channel selection, and campaign measurement;
  • Excellent written and spoken English;
  • High technical curiosity and respect for developer workflows and software craft;
  • Ability to take ownership, make independent decisions, and carry ambiguous opportunities through execution;
  • Ability to ask good questions and challenge assumptions constructively;
  • Clear, direct communication style and ability to explain complex technical ideas credibly;
  • Strong organizational skills for managing multiple workstreams and collaborating across distributed teams;
  • Pragmatic approach balancing strategic thinking, creative problem-solving, and hands-on execution;
  • Nice to have: experience with developer tools, IDEs, APIs, SDKs, cloud or developer infrastructure, DevOps, or products for software developers; hands-on development experience or regular work with code and developer tooling; knowledge of C#, .NET, Rider, ReSharper, Visual Studio, VS Code, or related developer ecosystems; experience marketing AI-assisted development tools or familiarity with coding agents and AI developer workflows; technical content creation including case studies, tutorials, product videos, demos, technical articles, or developer-focused campaigns; experience working with developer communities or technical customers through webinars, interviews, or customer conversations.

условия

  • Strong base salary and competitive pay reflecting skills and experience;
  • Flexible work location with the option to work from home or from the office;
  • Up to 30 days per year working remotely from abroad;
  • Extra time off;
  • Medical insurance allowance for the employee and family;
  • Conferences, courses, and language classes;
  • Relocation support;
  • Local language or English classes;
  • Hot meals or lunch allowance on workdays;
  • Professional mental health services;
  • On-site gym or sports club stipend;
  • Company-wide celebrations and team gatherings;
  • Benefits may vary depending on location.

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