Product Marketing Manager

About

Swan is Europe’s embedded banking specialist. We empower software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand.Swan processes over €2.5 billion in monthly transactions for more than 150 companies - like Pennylane, Indy, Agicap, Libeo, and Lucca.

Founded in 2019, the company has received growth capital from leading investors such as Lakestar, Accel, Creandum, Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).

Banking belongs in business software

Many software companies already serve small businesses incredibly well: helping them send invoices, run payroll, manage inventory, and more. They’re on a mission to become the central hub for managing every aspect of business life.

But when it comes to financial workflows, there’s still a gap. Too many critical tasks like managing cash flow, tracking payments, or reconciling accounts happen outside the software, across spreadsheets, email threads, banking portals.

It’s a missed opportunity. Business software shouldn’t just record financial activity — it should run it.

To learn more about us: About Swan, Our story.

The Marketing and Product teams at Swan bring our product to life for prospects and partners. In this role, you will work closely with Marketing, Product, Sales, and Account Management to define how we go to market and how we position our products with prospects and partners.

Swan is growing quickly, and this role offers the opportunity to build and scale our product marketing engine. You will create clear and engaging ways to communicate our product, translate complex information into compelling messages, and turn customer and market insights into impact.

As Product Marketing Manager, you will make Swan’s products easier to understand, easier to position, and easier to bring to market.

You will connect customer needs, market context, and product capabilities to create clear messaging and compelling product narratives. Working across Product, Marketing, Sales, and Account Management, you will help Swan communicate its value to prospects, partners, and customers, while giving internal teams the content and tools they need to engage effectively.

✨ Curious about your future team?

Reporting to Claire, Product Lead Manager, you will join the Marketing team at an important stage in its development.

Today, the team is made up of four expertises (Demand Generation, Partner Marketing, Content & Comms and Product Marketing) and will double in size over the next month!

You will work alongside a small group of smart, committed, and ambitious people who are building the foundations of a marketing organisation that will scale quickly in the coming years.

You will also be a key partner and advisor to the Sales and Account Management teams. With your ability to describe products in simple, clear, and engaging ways, you will have a strong understanding of upcoming features and releases and bring them to life for our partners.

✨ You’re a great match if:

It’s okay if you don’t tick all the boxes - don’t let imposter syndrome prevent you from applying! 🙌

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

✨ Our values:

Swan’s core values guide our actions daily. Individually, they may seem obvious, but together, they form a unique culture.

Simplicity: Leonardo Da Vinci said: “simplicity is the ultimate sophistication.” If something's convoluted or confusing, we work extra hard to break it down - Making complex things simple is what we do.

Long Term: We always play the long game, whether it's to support our partners in their growth journey, or make tangible commitments to climate action.

Excellence: We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners' expectations - whatever it takes.

Be Human: We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions, it means caring about greater issues that affect our planet.

You can find out more about our culture.

Recruitment process