Product manager for prescription medicines

AstraZeneca develops and manufactures pharmaceutical products, including prescription medicines.

• Develop and execute the brand strategy and annual Brand Plan
• Identify growth opportunities, monitor performance, and recommend actions to increase adoption, patient impact, and market share
• Design and optimise integrated customer journeys across field, digital, CRM, web, and other relevant channels
• Use engagement data to improve channel mix, content, and customer experience
• Translate market, customer, competitive, and behavioural insights into clear priorities and measurable actions
• Define KPIs and use campaign analytics to support fact-based decisions and continuous optimisation
• Lead compliant, data-driven consumer and patient initiatives that build awareness, support activation, and improve engagement
• Apply test-and-learn principles and robust performance measurement
• Lead delivery through close collaboration with internal teams and external partners
• Manage budget, forecasting, and resource allocation
• Ensure all activities comply with applicable regulations, industry standards, company policies, and ethical requirements

• University degree in Life Sciences, Pharmacy, Marketing, Business, or a related field
• At least 3 years of relevant pharmaceutical commercial experience, including product or brand management
• Proven experience developing and executing brand strategies in prescription medicines
• Strong analytical capability and the ability to convert insights and data into business actions
• Experience in omnichannel marketing, customer journey design, or integrated customer engagement
• Experience managing budgets and leading cross-functional projects
• Excellent communication, influencing, and stakeholder management skills
• Strong understanding of pharmaceutical compliance
• Будет плюсом: Experience in diabetes, obesity, cardiovascular, metabolic, or another highly competitive therapeutic area; hands-on experience with CRM, segmentation, digital marketing, campaign measurement, and personalisation; experience in direct-to-consumer, consumer health, or patient activation campaigns; background in sales, market research, customer experience, or commercial excellence

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