PPC specialist for tech conferences

GitNation is a major organizer of tech conferences since 2015, the team behind brands like React Summit, JSNation, React Advanced London and others. Apart from events, GitNation builds an in-house event platform and a content hub with media for software engineers as well as subscription to remote events. The role includes a wide variety of marketing responsibilities to promote and drive ticket sales for our events: targeting and marketing automation software, cross-promotion, and collaboration with partners. As we are building up our existing brands, and launching new ones, a part of the responsibilities scope will include brand strategy and execution.

• Strong decision-making in advertising activities: independently setting priorities, choosing approaches, and making data-driven decisions based on analytics and results.
• Setting up and improving workflows within PPC — planning, task management, performance tracking, and team collaboration.
• Launching, managing, and optimizing ad campaigns on relevant platforms (channels are selected based on the conference and target audience);
• Campaign management: planning, allocating, and controlling advertising budgets;
• Analyzing website traffic, evaluating the performance of paid and organic acquisition channels, preparing reports and recommendations;
• Monitoring the website and providing recommendations to improve content, structure, and user experience to increase conversions;
• Finding new partners and developing existing partnerships with communities and media (outreach, sharing information, tracking effectiveness).

• Experience with Google Ads is required
• Experience running ads for international audiences (Europe, USA) is required
• Будет плюсом: experience with LinkedIn Ads, X (Twitter) Ads, Meta Ads, TikTok Ads, Reddit Ads, and other ad platforms

• English language courses;
• Medical expense reimbursement;
• 30 working days of vacation, including public holidays;
• Opportunity to attend the conferences we organize;
• Once a year, 3–4 day team offsites (Tenerife, Madeira, Istanbul, Egypt, Belgium).