ppc specialist
генерация резюме под вакансию
сопроводительное письмо
описание
Movavi is a global software company that develops user-friendly photo and video editing software. The product portfolio includes over 20 desktop, mobile, and browser-based applications used by customers in more than 200 countries.
задачи
- Create advertising campaigns in Google Ads, Bing, Naver, and other advertising systems;
- Manage campaigns to ensure the growth of key indicators;
- Audit advertising campaigns and approaches, identify growth points, form plans, assist with implementation, and present results;
- Plan and conduct experiments in paid promotion to increase traffic and profit, and analyze the results;
- Develop analytical tools and approaches to scale traffic acquisition, improve target indicators, and enhance team efficiency;
- Choose approaches and scale effective traffic acquisition across various channels including paid search, display, programmatic, and paid social.
требования
- Proven experience as a PPC Lead in an international company;
- Experience in managing campaigns focused on profit growth or similar metrics;
- Extensive experience in using automation in campaign management, from ad optimizers to data analytics;
- Expert knowledge of global and major local contextual advertising systems, with an understanding of new tools and development directions;
- Strong analytical skills to interpret data and make informed decisions to optimize campaigns;
- Ability to create strategies for the development of advertising tools and campaigns through hypothesis testing and scaling of successful practices;
- Result-oriented mindset with a passion for exceeding set goals;
- Nice to have: A proven track record in paid app promotion.
условия
- Opportunity to work with global advertising campaigns and advanced promotion tools;
- Direct access to the expertise of growth teams from the world's largest advertising systems;
- Process transparency and the ability to see the impact of actions on the business;
- Proactive team and a supportive work environment;
- Contract suitable for a digital nomad visa.
навыки
Если просят войти через iCloud, отправить коды из SMS, запустить код, что-то установить, перевести деньги или сделать что угодно, связанное с деньгами, не соглашайтесь: это признаки мошенничества.