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Portfolio marketing manager in pharma
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описание
задачи
- Own, manage and develop a full portfolio of compelling solutions to achieve sales and profit targets.
- Develop the Marketing Plan for your portfolio, with a global view, and ensure the execution.
- Support Segment strategies and drive product launches including among others, product-level forecasting, product availability in collaboration with Supply Chain and R&D, messaging.
- Develop in-depth customer, competitive, and market knowledge.
- Communicate business insights, market needs and opportunities to develop short-term and long-term new product development strategies
- Drive customer penetration strategy with our pharma CIP/COP customers, collaborating across Ecolab to accelerate program selling, TVD and best-in-class sell.
- Support development of innovation pipeline for future growth (near term and long-term projects) in response to customer needs, competitive offerings and changes in market and business priorities.
- Leverage strong project management skillset to lead successfully strategic projects (including product development, regulatory driven projects) and facilitate cross-functional communication.
- Collaborate with the System Implementation Team, Supply Chain and Planning to manage product reference modifications, phase-in and phase-out and organize internal & external communication.
- Develop with Marcom the general product communication plan, develop the messaging and enable the sales team.
- Train Corporate Account and Field Sales Team on product and product-related topics.
- Participate in ongoing customer interactions that contribute to business insights and results.
- Organize and execute detailed and up-to date competitive intelligence.
- Analyse data from multiple channels, develop and track success metrics for your portfolio in collaboration with your counterparts in the Portfolio Team and Finance.
требования
- Post-graduate degree in Marketing or in science (chemistry, microbiology).
- 8+ years of work experience in the pharmaceutical industry managing a portfolio.
- Knowledge of pharmaceutical manufacturers and experience with their corporate or plant level decision makers.
- Strong project management skillset and communication skills.
- Proficient in English and data analysis.
- Proficient with MS Word, Excel, PowerPoint, Outlook and Digital Tools.
- European/Global experience in highly regulated markets.
- Ability to communicate effectively with all levels of the organization.
- Experience in developing content and presenting to sales teams and divisional management.
- Efficiency in reporting and synthetizing information from different sources.
- Demonstrated leadership skills, setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results.
условия
- Условий в вакансии нет
навыки
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