Performance-маркетолог

Miele is a family-owned global market leader in the premium segment for domestic appliances and a trusted partner for solutions in commercial and medical technology.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Support the acceleration of the Miele Professional B2B business through digital paid media activities with a focus on lead generation and sales conversion on the direct ecommerce platform;
• Create, manage, monitor, and optimize digital media campaigns for multiple markets, partially independently and hands-on, and partially with agency support;
• Act as a trusted partner for local markets by understanding their local market and target audience insights, and providing markets with campaign reports and insights to jointly improve campaign performance;
• Collaborate closely with the Brand Marketing team to provide valuable input for asset creation and align on global campaign planning campaigns and local market needs;
• Design best-in-class strategic recommendations and present these in a constructive and cohesive manner to technical and non-technical audiences;
• Contribute to thought leadership, A/B testing, and innovation strategy in performance marketing based on tracking of market trends and competitors' activities;
• Manage relationships with external agencies and partners to ensure quality, innovation, and scalability.

• Minimum 4 years of experience in digital advertising with a track record of delivering growth, preferably in B2B;
• Bachelor's degree in a business-related field;
• Knowledge and hands-on, in-platform experience with Google Ads, Bing Ads, Google Analytics, LinkedIn Ads, and Meta Ads;
• Proficiency in working with Microsoft Office, business intelligence tools, and project management tools;
• Possess a get-things-done mentality paired with a data-driven mindset;
• Commercial mindset with an understanding of lead quantity, quality, and cost per lead;
• Fast-learning ability with a natural curiosity and keen interest in developments in the performance marketing field;
• Strong analytical skills for monitoring performance metrics, identifying trends, and translating insights into actionable strategies;
• Skilled in simplifying complex analyses for senior management, ensuring clarity and effective decision-making;
• Strong relationship-building skills to maintain alignment with other central marketing team members, regional teams, and markets;
• Excellent verbal and written communication skills to prepare and present performance reports, highlight achievements, and make strategic recommendations;
• Fluent in English;
• Nice to have: fluency in another European language.

• No conditions specified