Performance Marketing Manager (Paid Social)

The company

Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.

That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.

We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The Direct Acquisition team at iwoca is responsible for acquiring customers profitably across paid and organic channels. Paid Social is one of our highest-growth channels; we've validated the opportunity, proven incrementality, and scaled from test budgets to six-figure monthly spend across Meta and TikTok. Now we need to build on those foundations and scale toward a 3x growth ambition across a multi-product offering that includes both flexi-loans and credit cards.

Strategy & Campaign Architecture

Creative Strategy & Production

Measurement & Incrementality

Leadership & Stakeholder Management

• Mechanically curious: You understand why platforms work the way they do, stay updated on algorithmic changes, and have an industry network for shared learning.
• High-initiative: You define experiments, draft business cases, and drive projects forward without waiting for explicit briefs.
• Analytically self-sufficient: You pull your own data, build your own performance views, and think in terms of CLTV, ROI, and marginal returns.
• AI-native: You already use AI tools meaningfully in your work - whether for creative analysis, reporting, workflow automation, or something we haven't thought of.
• Commercially minded: You care about profitable customer acquisition and lifetime value.
• Proven track record of scaling paid social budgets based on measured commercial performance.
• Deep campaign architecture expertise on Meta (bidding strategies, audience signals, and creative interaction).
• Experience with multi-product, multi-market and value-based bidding models.
• Strategic creative capability connecting concepts to commercial hypotheses.
• B2B paid social experience (or strong analytical background in B2C).
• Experience managing or coaching junior team members.
• Fluency in measurement and incrementality (conversion lift studies, holdout methodologies, and incremental value).
• Hands-on experience with TikTok advertising at scale.
• Fintech or financial services background.

Paid Social at iwoca is working; we've proven the channel's incremental value, scaled to six-figure monthly spend, and built the measurement infrastructure to back it up. But there's a lot more to go after with a credit card to bring to market, a creative engine to build, and a lot of room still to scale. The remit is broad - you'll scale the channel, bring our credit card to market and grow it aggressively alongside our core lending product. You'll invest heavily in creative - particularly video and influencer marketing - building ads that actually cut through in a category where most ads look the same.

£70,000 - £90,000 (bench marked regularly with quarterly performance reviews).

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools – including AI – and apply sound judgement so our products and decisions improve over time.

The offices

We put a lot of effort into making iwoca a great place to work:

Useful links: