performance marketing manager in real estate investment

Monest Capital is transforming the way people invest in real estate and building a strong, consistent brand in the real estate investment sector.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the full funnel, from ads and landing pages to VSLs, events, and qualified sales appointments
• Track appointment volume, cost, and quality across business lines
• Build and monitor a weekly end-to-end dashboard to identify conversion bottlenecks and activate action plans
• Define the paid media strategy, budget, and scaling and cutoff rules
• Lead the Funnel Manager and set goals and results for the area
• Run a continuous CRO program, prioritize tests, document results, implement winning tests, and test new funnels and conversion mechanisms
• Analyze creative angles, hooks, formats, and retention, and turn findings into actionable briefs for the Content team
• Ensure end-to-end data reliability and that HubSpot works correctly

• At least 4 years in performance or growth marketing, including at least 2 years with responsibility for a funnel’s budget and results
• Strategic command of Meta Ads
• Experience with high-ticket or lead-generation funnels involving booked sales calls, including VSLs, webinars, launches, evergreen funnels, setters, and closers
• CRO and A/B testing methodology with statistical judgment
• Knowledge of unit economics: CPL, cost per appointment, CAC, ROAS, LTV, and payback
• Tracking and analytics experience with Pixel, Conversion API, GA4, GTM, UTMs, and dashboards such as Looker Studio
• Experience using AI to improve creatives, analysis, or processes
• Full ownership of funnel results, including work executed by others
• Mental resilience when CPA rises sharply
• Ability to make fast decisions with incomplete data and favor decisive action
• Eagerness to learn about algorithms, AI, and new conversion mechanisms
• Ability to influence Content and Sales without being their manager
• Integrity and commitment to accurate appointment and metric reporting
• Будет плюсом: Google Ads, YouTube

• Competitive salary plus a performance-based variable component
• Stable project with growth prospects in real estate investment
• In-person team-building events