Performance marketing manager in pension planning

With Afilio, we operate Germany’s leading platform for future planning. With professional support for future planning, estate matters, and care, we help over 4,000,000 people prepare for a worry-free retirement. Together, our team of 35 dedicated people works every day to expand and improve our offering.

• You manage the existing channels: You are responsible for Google/Bing Search and Display, the channels through which we acquire most of our users, and ensure the ongoing maintenance and management of campaigns in line with our strategic growth and profitability goals. We do not work with fixed budgets and strict processes: based on performance, you independently decide the level of investment and how to achieve it.
• You build new channels: You devote most of your time (around 80%) to testing new acquisition channels such as Meta. You identify opportunities, set up test campaigns, and scale them when successful.
• With support from the marketing team, you develop concepts and ad copy for our ads. You work closely with our design team on the graphic implementation.
• Your work does not end when someone clicks on an ad. You are responsible for the performance of landing pages and subsequent user flows, set up systematic tests, and use the data you gather to continuously increase the conversion rate.
• You keep track of all relevant metrics and prepare them so that they are easy for the team to understand. On this basis, and in close coordination with the founders and the marketing lead, you make strategic decisions about user acquisition.

• You have hands-on experience with Google Ads and Meta Ads Manager: You have set up, optimized, and evaluated campaigns yourself—at work, at an agency, or in your own project. We do not expect several years of professional experience, and career changers are expressly welcome. What matters to us is that you take ownership of this area, build it over the coming years, and become an expert yourself.
• You think strategically and commercially: You think in terms of profitability, growth goals, and budget logic, not just clicks and campaign metrics. You can explain the impact your decisions had on the business.
• You have experience developing hypotheses for ads and landing pages, setting up meaningful A/B tests, evaluating them systematically, and using the results to decide which approaches to scale or stop.
• You are analytical, creative, and comfortable with AI: You make decisions based on metrics, while also enjoying creating psychologically effective ad concepts and copy yourself. You use AI tools such as Claude naturally as a sparring partner to challenge ideas and test variations more quickly.
• You are self-reliant and hands-on: You enjoy doing the work yourself, from the concept through to the finished campaign. You make data-driven decisions and stand by them. Following the principle of Freedom & Responsibility, you shape your work independently and decide how best to approach it.
• You are proactive and curious: You drive topics forward independently and do not wait for instructions. The ways to best reach people with digital products are constantly changing, and you enjoy familiarizing yourself with new topics.
• You are interested in our target audience: Our users are 64 years old on average and deal with sensitive topics such as future planning, estate matters, and care. You want to understand what matters to them and address them respectfully.
• You speak and write German at a native level, because you write ads and landing pages about topics that matter to entire families—every word counts.

• We believe in open salaries across the whole team. The salary for this role is between €50,000 and €80,000.
• In addition to the usual benefits (BVG ticket, flexible work-from-home arrangements, and 30 days of vacation), we also offer you the opportunity to participate in Afilio’s business success.
• We offer flexible work in a hybrid model: You work with us in our bright office in Berlin-Mitte for most of the week. For focused work or personal flexibility, we also offer you the option of working from home regularly.
• We care not only about what you can do today, but also about what you want to achieve tomorrow. We offer you the opportunity to take on responsibility quickly, develop your skills, and actively contribute to the company’s success.
• We give our employees access to the Nilo.health mental health platform. It supports you, among other things, through one-to-one sessions with certified psychologists and psychotherapists. We believe mental health comes first and want to make sure you have the resources and support you need.