Performance marketing manager in paid acquisition

Your new employer is an organization that makes parking flexible, stress-free, and transparent. Its mission is simple: to give people back time and give cities more space. Hundreds of parking locations in multiple countries are connected through one user-friendly app, creating a connected parking experience. Users can easily find the best spot, while streets become less crowded and garages are used more efficiently. You will work with around 20 colleagues.

• You own the paid acquisition strategy and are responsible for how the marketing budget is deployed and allocated across different channels and countries. You look beyond conversions and clicks: ultimately, it is about profitable growth and the contribution each investment makes.
• You determine each week how the paid acquisition budget is allocated across different channels and countries. You analyze the results, identify growth opportunities, and shift budget when the figures call for it.
• You develop the acquisition strategy for different European markets, including the Netherlands, Belgium, Germany, and the United Kingdom. For each market, you assess the opportunities, challenges, and ways to increase market share.
• You investigate new advertising channels and distribution opportunities, set up experiments, and use the results to determine which channels have enough potential to scale further.
• You work closely with specialized performance agencies responsible for the day-to-day execution of campaigns. You set the direction, ask critical questions, assess their recommendations, and monitor the results.
• You analyze campaign and channel performance, critically assess attribution and measurement, and ensure that investments actually contribute to incremental growth.
• You discuss results, budget decisions, and growth opportunities with the Managing Director and CFO. You clearly substantiate commercial marketing decisions and connect them to the broader business strategy.
• You work closely with colleagues in Growth Marketing, Brand Marketing, Retention, Finance, Operations, and Product. This ensures that paid acquisition is part of a broader marketing strategy in which acquisition, brand awareness, and customer retention reinforce one another.

• At least 5 years of experience in Performance Marketing, Growth Marketing, or Paid Acquisition, preferably within a consumer app, marketplace, or B2C platform.
• Extensive experience with various paid acquisition channels, such as Google Ads, App Store Ads, YouTube, affiliates, and referrals.
• You have set up, managed, and optimized campaigns yourself and understand how the different advertising platforms work.
• Experience managing and allocating substantial marketing budgets, preferably across multiple channels and international markets.
• You are used to managing external performance agencies and challenging them on their strategy, results, and recommendations.
• You have strong analytical and commercial insight and know how to translate marketing results into CAC, payback, and the actual contribution to revenue and growth.
• You understand the importance of reliable attribution and incrementality testing and know how to make the effectiveness of marketing investments measurable.
• You are curious about new advertising channels and developments in AI and know how to test new opportunities.
• You communicate easily with different stakeholders, from external specialists to senior management and finance.
• You speak fluent Dutch and English.
• Будет плюсом: German is a plus

• €75k based on 40 hours, including holiday allowance
• Company bonus and employee discount
• Laptop and travel expense allowance
• Hybrid: 3 days in the office, 2 days working from home
• Opportunity to work remotely for up to 3 weeks each year
• Pension plan and OpenUp
• Budget for personal development and training
• Great office, with a healthy lunch together with a friendly and ambitious team!