Performance marketing manager in Meta Ads

Layla is an AI trip planner. Layla plans your trip, and a travel advisor refines the details on a call. Meta is one of the main focuses of our growth. You'll lead and own Meta Ads for Layla from day one. Together we'll build clear tracking from ad to booked call, and you'll then own the metric that matters most to us: cost per booked travel call. You'll focus on growth that turns into conversations with travellers, not just clicks or reach.

• Manage the Meta account day to day: structure, budgets, bidding, audiences and placements.
• Build a creative testing programme across angles, hooks and formats, with clear criteria for scaling winners and stopping what doesn't work. Share what you learn with our designer and creators.
• Choose the right optimisation events. We send custom events through the Conversions API, including a qualified trip (a trip plan from someone who matches our target traveller), and you'll keep that signal strong.
• Look at the whole journey, from ad to trip plan to booked call to held call, and find where people drop off and what Meta can do about it.
• Share daily and weekly updates with your team in clear numbers: what changed, what we learned and what's next.

• You take ownership. You care about the outcome, not just the to-dos, and you act on what you see.
• You move with pace. You get going quickly, test new creative every week and act once the data is clear.
• You're driven. You have results you're proud of, and you see things through.
• You're analytical and self-aware. You check that a result is real before acting on it, and you know your strengths and where you're still growing - team work makes the dream work!
• You're a great teammate. You communicate openly, raise issues early, step in where a teammate needs support and value what each person does best.
• 2+ years of hands-on Meta Ads experience, including managing €50k+ monthly budgets.
• A track record of lowering cost per acquisition, with results you can walk us through.
• Experience marketing a travel product, such as a tour operator, booking platform or travel app.
• Hands-on tracking skills: Pixel, Conversions API, Events Manager, custom events, Event Match Quality and attribution windows.
• Confidence with numbers: strong spreadsheet skills, with SQL a plus. You can tell a real lift from noise.
• Professional English.
• Будет плюсом: If you've built something of your own (an app or a side project), that's a strong plus!; German is a plus; Experience with lead-generation or call-booking funnels; UGC and creator ads: briefing, iterating and whitelisting; Retargeting and email/CRM working together with paid media; Advantage+ campaigns, and a view on when to use them

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