Performance marketing manager in legal tech

Digital technologies are fundamentally transforming the market for legal services, and this trend will accelerate in the coming years. The Flightright, Chevalier, freem, and Allright brands together make up the Allright Group. We are pioneers in Legal Tech and automation, offering products for air passengers facing problems with airlines. We also support consumers with challenges in employment, traffic, and tenancy law and are expanding these areas under the Allright brand.

• You develop and optimize performance marketing campaigns, focusing on Google Ads.
• You are responsible for managing budgets, KPIs, and campaign performance.
• You analyze data, funnels, and user behavior to identify growth potential.
• You derive specific optimization measures from your analyses and implement them independently.
• You create transparent performance reports and share your findings with relevant stakeholders.
• You work closely with Product, Sales, and Marketing and drive joint growth initiatives.
• You support the growth of the Allright brand and the successful integration of brand and performance marketing.
• You help successfully establish new and existing areas of law and products in the market.

• You have some practical experience in performance marketing, ideally through permanent employment, working as a student employee, or relevant internships.
• You understand the key performance marketing KPIs, such as CPA, CPC, CTR, conversion rate, and ROAS.
• You have some experience with Google Analytics 4 and use data as the basis for decisions.
• You enjoy working with numbers and data and have good Excel or Google Sheets skills.
• You think analytically and methodically and derive specific optimization measures from data.
• You enjoy taking responsibility and want to drive your own campaigns and projects independently.
• You have very good spoken and written German skills.

• Hybrid working model: a five-day week split between two days on-site at our Berlin office and three days working from home.
• In addition to your annual leave, you are entitled to workation days, when you can work 100% remotely.
• Diversity is important to us! We welcome people from all backgrounds, cultures, ethnicities, gender identities, and faiths.
• You can look forward to working in a friendly, considerate, and motivated team.
• You can look forward to exciting monthly employee events focused on our Culture & Value, as well as team outings, summer camps, and workshops.
• We will subsidize your public transport ticket or Urban Sports Club membership, or you can use our bike leasing scheme to choose your work bike.
• Feedback & recognition: We recognize outstanding projects with the APA Award, and your manager provides regular, tool-supported performance feedback.