performance marketing manager in gaming

Chess.com is one of the world’s largest gaming sites and the leading platform for playing, learning, and enjoying chess. It serves a global chess community of more than 250 million players with products, content, and tools.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own and scale the performance marketing engine and take full ownership of the existing portfolio across App Store, Android Ads, Meta, and YouTube
• Build incrementality testing, saturation modeling, and 7-day ROAS and LTV frameworks
• Partner with content and partnerships teams to apply UGC agency best practices and support a creator and performance strategy
• Build testing infrastructure to identify successful creative quickly
• Manage and grow relationships with DSP and AdTech partners, including LiftOff, AdFuel, and Eyeo
• Partner with leadership to create LTV- and ROI-backed budget plans, scale or reallocate spend based on returns, and adjust when efficiency declines
• Share results and reasoning transparently in Slack channels, flag what is and is not working, and involve the right people to keep work moving
• Own budgets, vendor contracts, and ad account setup across Meta, Google, App Store, and DSP platforms
• Maintain clean and trustworthy attribution and tracking using AppsFlyer and related tools
• Build close ties with social media and growth teams
• Track chess calendar and business events, including tournaments, viral moments, product launches, and seasonal changes, and adjust spend accordingly

• 5+ Years in performance marketing or paid user acquisition
• Proven ability to take a channel from testing to scale and decide when to hold, cut, or reallocate spend as efficiency changes
• Hands-on experience with incrementality testing, saturation analysis, and LTV/ROAS modeling, including building and defending these metrics
• Hands-on expertise across Meta, Google/App Store Ads, YouTube, and DSP/AdTech platforms
• Fluency with mobile attribution tools such as AppsFlyer
• Familiarity with content and social media trends and strong creative judgment
• Clear, concise written communication at speed; able to move between tactical channel optimization and board-level ROI discussions
• Love of chess and interest in helping others discover it
• Будет плюсом: background in gaming, subscription, or other high-engagement consumer apps, ideally with millions of daily users; experience scaling creative production through UGC agencies, creator marketplaces, or an in-house creator network; experience aligning paid spend with organic demand cycles, product launches, seasonal moments, or community/viral events; experience discussing budget and ROI cases with executive leadership or a board

• Условий в вакансии нет