performance marketing manager in crypto

Payward builds financial infrastructure platforms to advance an open, global financial system. Kraken is a crypto platform offering spot trading, margin, futures, staking, and OTC services for individual investors and institutional clients.

• Prioritize channels and campaigns to test by sizing market opportunities, identifying regional platforms and media partners, and selecting bets based on customer fit and payback potential
• Launch tests with creative strategists, the creative team, and MarTech, covering messaging, format, landing pages, tracking, and campaign setup
• Own partner conversations, budgets, quality assurance, and initial performance analysis
• Adapt campaigns to each market’s audience, language, media habits, and rules, then apply successful approaches in other markets
• Evaluate funded customers, cohort quality, CAC, incrementality, and payback alongside platform ROAS; quickly change or stop weak tests and scale strong ones
• Build successful tests into established channels by developing creative and campaign types with Creative, improving measurement with MarTech, and growing spend while customer value and payback hold
• Share tests and learnings with paid team members, support other channel owners, and apply successful approaches across markets
• Work with Creative, Product, Data, and MarTech to fix tracking and improve landing pages, signup, funding, and first use

• Experience building a paid channel from zero and growing it meaningfully; be able to explain what was set up, what failed, and what changed the results
• Ability to run dozens of tests per month, prioritizing channels and campaigns and defining a hypothesis, budget, measurement plan, and next decision for each test
• Ability to identify local growth opportunities across countries without assuming one market’s playbook will work elsewhere
• Strong knowledge of CAC, attribution, incrementality, cohort quality, LTV, and payback; ability to work through messy data with an analyst and make clear decisions
• Knowledge of paid campaigns across web and app, including audiences, creative, conversion tracking, optimization, and the path to a funded customer
• Ability to turn channel strategies into campaigns with creative strategists, the creative team, and MarTech, addressing messaging, format, landing pages, and tracking
• Competitive focus on outcomes, openness to challenging ideas and changing views based on evidence, and willingness to share learnings
• Будет плюсом: Crypto experience

• Applications are accepted on an ongoing basis unless a specific application deadline is stated in the job posting
• Applicants may redact or remove resume information identifying age, date of birth, or dates of attendance at or graduation from an educational institution
• Qualified applicants with criminal histories are considered in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance
• Job-related skills or work-style assessments may be part of the hiring process; results are considered alongside experience and interviews and are not the sole basis for employment decisions
• Payward is an equal opportunity employer and does not tolerate discrimination or harassment based on protected characteristics