performance marketing manager in B2B SaaS

Andersen is a pre-IPO software development company that provides full-cycle services and helps enterprises and middle-sized firms transform their businesses by creating digital solutions with innovative technologies.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Manage two teams: paid traffic (PPC) and SEO optimization;
• Develop strategies and hypotheses for growing paid and organic search traffic;
• Set tasks for the PPC and SEO/GEO teams and monitor goal achievement;
• Analyze ad account metrics and identify growth points, including lead drops, cost increases, and traffic quality;
• Manage advertising funnels from campaign launch to generating qualified leads;
• Improve key metrics, including sales growth, lead cost, and lead quality;
• Manage the advertising budget and allocate resources across channels;
• Conduct competitive and market analysis;
• Collaborate with the marketing team and management to defend strategy and achieve business goals.

• At least 1 year of team management experience;
• Experience launching and running advertising campaigns with large budgets;
• Experience launching advertising in B2B IT, SaaS, or Tech;
• Experience launching advertising funnels with long conversion cycles;
• Understanding of SEO/GEO optimization;
• Proficiency with Google Analytics, Google Ads, Microsoft Ads, META, Power BI, and CRM (Salesforce);
• English proficiency at Intermediate+ level or higher;
• Nice to have: experience with display advertising to attract qualified leads.

• The company offers access to educational platforms, seminars, and practices;
• The role includes experience with business relationships involving major global brands and large-scale projects;
• The role includes negotiation practice and communication with C-level people;
• Career growth opportunities are available for specialist and manager tracks;
• Activities are decently rewarded.