performance marketing manager for women's health

XbyX – Women in Balance is a lifestyle brand that helps women enjoy the second half of their lives. It provides information about nutrition, menopause, and healthy aging, as well as plant-based products based on current scientific findings.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Manage and optimize Meta Ads campaigns from ads to landing pages, covering lead generation and direct purchase campaigns
• Select and run creative and campaign tests, using data to decide when to conserve budgets and when to scale
• Develop ad concepts, write conversion-focused copy, create video scripts, and prepare clear briefs for the creative team
• Plan and implement performance marketing for new product launches and marketing campaigns
• Monitor relevant KPIs, analyze campaign performance daily, and derive optimization steps

• Initial solid professional experience in media buying with Meta Ads
• Completed degree in business studies focused on marketing, online marketing, digital marketing, or e-commerce, or equivalent training
• Good knowledge of Meta Ads Manager and willingness to learn other channels
• Strong analytical skills, confidence with numbers, care, and attention to detail
• Enjoy creating, testing, and optimizing concepts, advertising copy, and ads
• German proficiency at C2 level or higher
• Basic English knowledge
• Good knowledge of office software or Google Suite and excellent Excel and/or Google Sheets skills
• Experience using AI to create text and creatives

• Part-time work is available from 32 hours per week; full-time hours are 40 hours per week
• Company pension plan, weekday meal allowance, bicycle leasing, a €50 monthly voucher for leading brands, employee discounts on XbyX products, and discount codes for other start-ups
• Training budget for personal development
• XbyX products and courses are provided
• Applicants are asked to provide their salary expectations and earliest possible start date