performance marketing manager for VSL funnels

Vidalytics is a SaaS video hosting platform for Video Sales Letters (VSLs), used by direct response and performance marketers. Videos hosted on the platform have generated over $5.7 Billion in sales.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own ROAS and all key ad performance metrics across Meta, Google, YouTube, and/or LinkedIn;
• Own campaign performance from click to conversion, including how campaigns convert;
• Collaborate with copywriters, designers, and the CRO team to improve landing pages and funnel flows;
• Shape the creative and funnel testing roadmap;
• Analyze weekly data and provide insights for copy, creative, and targeting;
• Create and test ad creatives with the internal creative team;
• Own the messaging strategy for VSL funnels and optimize conversions with copywriters;
• Track CAC, CTR, CVR, ROAS, and LTV;
• Manage the creative testing lifecycle, including hooks, angles, CTAs, and formats;
• Ensure accurate tracking with Meta Pixel, Google Tag Manager, third-party, and custom tracking;
• Set up and optimize TOF, MOF, and BOF campaigns;
• Run ads for trials, info, book-a-call, and other funnel types;
• Plan and test new acquisition channels with a focus on scalable ROI.

• At least 2 years of experience running Meta Ads with budgets at or above $15k/month;
• AI-native full-stack marketing experience with AI Agents, LLMs, and Claude Code;
• Strong understanding of ROAS, CAC, and LTV optimization;
• Strong direct response mindset focused on leads and conversions;
• Understanding of audience segmentation, behavioral retargeting, and creative hypothesis testing frameworks;
• Experience with tracking and attribution, including Meta Pixel, CAPI, and UTM setup;
• Experience with SaaS, info products, or high-ticket offers;
• Ability to collaborate closely with creative teams and test continuously;
• Strong overlap with US hours;
• Detail-oriented, pragmatic, fast-moving, and comfortable learning from data;
• Ability to communicate clearly, give and receive direct feedback, and work cross-functionally with copy, design, development, and product management teams;
• Ability to own performance and communicate results confidently, including negative results;
• Nice to have: Google Search, YouTube, or LinkedIn ads, low-spend high-ROI retargeting campaigns, high-spend prospecting campaigns, CRO, funnel auditing, test planning, split-test execution.

• 20 Days of PTO;
• Vidalytics pays for classes, conferences, and other professional development;
• High-performance company culture with no office politics;
• Flat startup environment with significant responsibility and growth opportunities;
• Potential opportunity to become a co-founder of future sister companies.