Performance marketing manager for travel products

Layla is building a new way to travel: AI-powered trip planning, made personal with real human travel advisors. We're backed by Expedia Group and have helped millions of travellers turn ideas into trips. Now we're scaling the next chapter across markets. Meta is one of our biggest opportunities to introduce Layla to the world, and you'll have the freedom to build, test and make a visible impact.

• Manage the Meta account day to day: structure, budgets, bidding, audiences and placements.
• Build a creative testing programme across angles, hooks and formats, with clear criteria for scaling winners and stopping what doesn't work.
• Share what you learn with our designer and creators.
• Choose the right optimisation events.
• We send custom events through the Conversions API, including a qualified trip (a trip plan from someone who matches our target traveller), and you'll keep that signal strong.
• Look at the whole journey, from ad to trip plan to booked call to held call, and find where people drop off and what Meta can do about it.
• Share daily and weekly updates with your team in clear numbers: what changed, what we learned and what's next.

• You're a builder, not a coordinator.
• You can take an idea from concept to live Meta campaign on your own, own the result and make the next iteration.
• You move exceptionally fast.
• You launch before everything is perfect, learn from real data and iterate quickly.
• You want to show tangible work and early progress in your first 10 days.
• You thrive at startup speed.
• You handle changing priorities, take initiative without waiting for instructions and care deeply about shipping work that performs.
• You're analytical and self-aware.
• You check that a result is real before acting on it, and you know your strengths and where you're still growing - team work makes the dream work!
• You're a great teammate.
• You communicate openly, raise issues early, step in where a teammate needs support and value what each person does best.
• 2+ years of hands-on Meta Ads experience, including managing €50k+ monthly budgets.
• A track record of lowering cost per acquisition, with results you can walk us through.
• Experience marketing a travel product, such as a tour operator, booking platform or travel app.
• Hands-on tracking skills: Pixel, Conversions API, Events Manager, custom events, Event Match Quality and attribution windows.
• Confidence with numbers: strong spreadsheet skills, with SQL a plus.
• You can tell a real lift from noise.
• Professional English.
• Будет плюсом: Something you've personally built and launched is a strong plus; German is a plus; Experience with lead-generation or call-booking funnels; UGC and creator ads: briefing, iterating and whitelisting; Retargeting and email/CRM working together with paid media; Advantage+ campaigns, and a view on when to use them

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