performance marketing manager for the Dutch market

Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, developing sleep comfort products and operating in more than 20 markets with over 35 stores across Europe.

• Guide and support a lean team, setting clear priorities and ensuring strong execution and accountability;
• Own and drive paid social, paid search, and CRM channels for the Dutch Market, focusing on revenue, ROI, and contribution margin;
• Plan, execute, and optimize full-funnel campaigns;
• Evaluate performance and reallocate budget based on data and impact;
• Take ownership of marketing spend and decide where and how much to invest to maximize returns;
• Align pricing, promotions, and commercial strategy with the Country Manager and Business Development team;
• Collaborate with global and local website, creative, and CRM teams to test and scale initiatives that drive traffic, conversion, and revenue;
• Monitor ROAS, CAC, conversion rate, and contribution margin, translating insights into actionable improvements;
• Test new channels and ideas through controlled experiments and scale effective initiatives.

• Some leadership experience managing a small team or leading projects and stakeholders;
• 5+ Years of marketing experience with a strong focus on performance marketing and measurable business impact;
• Hands-on experience managing and optimizing paid social, paid search, and/or CRM;
• Experience owning or significantly influencing marketing budgets and explaining their impact on revenue and ROI;
• Strong data-driven decision-making skills based on performance metrics;
• Strong commercial mindset and understanding of how marketing connects to pricing, margins, and overall business performance;
• Proactive, assertive, and comfortable challenging ideas to drive better outcomes;
• Fluent English;
• Nice to have: Dutch language.

• Private health insurance;
• 24 Vacation days per year, with 1 extra day per year worked up to 29 days per year;
• 22 Remote days per quarter;
• Offices in Parque das Nações, Lisbon;
• Opportunity for professional growth;
• International team and company events;
• Pet-friendly office.