performance marketing manager for female empowerment

femtasy is the first streaming platform for sensual audio stories and sexy sounds for women. The platform aims to make women happy, inspire them, and promote female empowerment.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own and evolve the paid growth strategy for DACH and FR, including budget planning and forecasting;
• Own the health and performance impact of the tracking setup across Pixel, CAPI, Enhanced Conversions, and TikTok API;
• Diagnose tracking issues, specify fixes with clear acceptance criteria, and partner with Data and Engineering to implement them;
• Run structured technical investigations and handle day-to-day GTM work independently;
• Lead structured experimentation and continuous optimisation across the full user journey;
• Improve key KPIs through data-driven decisions;
• Translate performance insights into clear creative direction, including testing angles and iteration priorities;
• Fuel a high-velocity creative learning loop with the in-house creative team;
• Explore and validate new paid growth opportunities beyond Meta while managing performance risk;
• Partner with BI to deepen analysis quality and refine reporting frameworks connecting platform performance to business impact.

• 5+ Years of experience in performance marketing with deep expertise in paid social, particularly Meta;
• Experience with subscription business models;
• Strong focus on sales campaigns measured by revenue and ROAS;
• Personal experience managing monthly budgets of €700k+, ideally €1M+;
• Experience joining and scaling a consumer brand during its growth phase;
• Hands-on experience implementing or adapting CAPI/Pixel tracking setups;
• Practical experience addressing attribution and incrementality challenges;
• Deep technical and analytical understanding;
• Communication skills for close collaboration with tech, data, and creative teams;
• Proficiency in English;
• Nice to have: experience in a regulated industry such as health, finance, or dating; first experience scaling TikTok and/or Google/YouTube alongside Meta; experience drafting and scaling a multi-channel performance strategy; experience automating campaign management or reporting; German or Spanish;
• Candidates whose background is mostly agency-side, who mainly ran upper-funnel or brand campaigns, whose budgets stayed in the low six figures, who joined companies only after they had scaled, or who prefer working far away from tech and creative teams are not a fit.

• €60–85K gross per year, depending on experience;
• 26 Holidays plus unlimited recharging time;
• Team learning sessions, learning and development budgets, and internal trainings;
• Personal 1:1 sessions with a professional business coach;
• Urban Sports membership or alternatives;
• Mobility and retirement plans;
• Snacks and lunches;
• Cooking together twice a month;
• Office-garden BBQs and company parties;
• A team from four continents;
• Equal opportunities for applicants of all nationalities, genders, sexual orientations, religious backgrounds, gender identities, and people with disabilities;
• Remote within Europe in CET ±2h, ideally Germany or Spain, with no relocation; alternatively, Berlin with two office days;
• The team meets for one week every four months.