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описание
A practical, take-home exercise designed to give you an opportunity to showcase your strategy, technical capabilities, and problem-solving skills in a real-world scenario.
Essor is a consumer products platform that identifies digital challenger brands and helps scale them into global brands. Its portfolio includes health, wellness, and lifestyle brands sold through Amazon, direct-to-consumer channels, and national retailers. Essor uses technology, industry expertise, and strategic collaborations to drive growth and launch brands.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Manage multi-channel media buying across Amazon Ads, retail media platforms, Meta, and Google
Use AI-driven workflows and integrations to make ad management faster and more efficient
Leverage the existing MarTech stack and partner with engineering to improve it
Coordinate content creation optimization across media buying channels
Build relationships with creative team members and brand managers to improve performance
Analyze advertising and consumer funnel data, especially for new customer acquisition, and share insights with internal stakeholders
Identify optimization opportunities and own their execution
Build collaborative relationships with colleagues and contribute to team goals and a positive work environment
Stay up to date on advertising platform trends and eCommerce tactics
требования
At least 4 years of experience managing and executing media buying, with a strong agency background preferred
Proven experience managing large-scale performance budgets across Amazon Ads, retail media platforms, Meta, and Google
Strategic, proactive, and solution-oriented, with the ability to anticipate account challenges and opportunities
Strong understanding of paid platform targeting, planning, and insights capabilities
Advanced understanding of campaign optimization levers and how to meet business goals
Proven experience creating, testing, and optimizing high-converting content for performance media buying channels
Strong time management and organizational skills, with the ability to prioritize and meet deadlines across multiple assignments
Well-organized and disciplined in following policies, procedures, and standards
Customer-focused, with an understanding of customer experience
Strong data skills and oral and written communication skills
Strong learning agility and ability to apply knowledge to complex, changing work
Fluent in English
Able to use LLMs, automated workflows, and data analysis tools, with a continuous learn-and-apply approach and proactive experimentation with AI