performance marketing manager for concert ticket sales

Red Events is an international creative agency that stages musical events in distinctive venues across Europe and beyond. It produces hundreds of concerts annually, works with world-renowned musical brands, creates original projects, opens new markets, and launches new event formats.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, build, launch and optimise campaigns across Google Ads, including Search, Performance Max, Display, YouTube and Demand Gen;
• Own campaign budgets across multiple concerts and countries, allocating spend to maximise ticket sales and ROAS;
• Conduct keyword research, write and test ad copy, and build structured campaigns, ad groups and assets;
• Manage bidding strategies, audiences and geo-targeting across several European markets;
• Set up and maintain accurate conversion tracking with Google Tag Manager, GA4 and UTM tagging;
• Monitor performance daily and run structured A/B tests on copy, creatives, audiences and landing pages;
• Analyse results and prepare clear reports and recommendations for the Head of Department;
• Work with designers and the content team to brief and improve ad creatives and landing pages;
• Coordinate campaign timing with ticketing operators, venues and concert on-sale schedules;
• Test new tools, formats and AI-driven features;
• Independently launch, manage and scale Google Ads campaigns end to end;
• Maintain strong ROAS across multiple concert campaigns;
• Run tests and optimisations to lower cost per acquisition and increase ticket sales;
• Maintain accurate conversion tracking across every market;
• Provide clear, timely reporting to guide marketing decisions.

• 3–5 Years of experience managing Google Ads campaigns with real budgets;
• Solid understanding of Search, Performance Max and the wider Google Ads ecosystem;
• Confidence with conversion tracking, GA4, Google Tag Manager and UTM tagging;
• Strong analytical skills and the ability to turn campaign data into clear decisions;
• Ability to write concise, persuasive ad copy that drives clicks and conversions;
• English at least B1 level;
• Ability to organise your own work, manage several campaigns at once and complete tasks;
• Nice to have: Google Ads certification, experience in culture, music, entertainment or events, familiarity with Meta Ads and TikTok Ads, experience with Notion, Canva, Figma or Miro, experience marketing ticketed events or working with ticketing operators, experience using AI tools such as ChatGPT, Claude, Gemini, Midjourney and Runway, additional European languages.

• International cultural projects;
• Ownership of a key sales channel across European markets;
• Involvement in launching new concert formats;
• Young, international team;
• Remote working during the probationary period;
• Contract employment with a formal working relationship;
• Paid holiday;
• Competitive salary open to review;
• Professional and career growth.