performance marketing manager for B2B lead generation

Miele is a family-owned company and a global market leader in premium domestic appliances. It also provides solutions in commercial and medical technology.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Support the growth of Miele Professional’s B2B business through digital paid media, focusing on lead generation and sales conversion on the direct ecommerce platform;
• Create, manage, monitor, and optimize digital media campaigns across multiple markets, both independently and with agency support;
• Provide local markets with campaign reports and insights based on local market and target audience knowledge;
• Collaborate with Brand Marketing on asset creation and alignment between global campaign planning and local market needs;
• Design strategic recommendations and present them to technical and non-technical audiences;
• Track market trends and competitor activity, and contribute to thought leadership, A/B testing, and performance marketing innovation;
• Manage relationships with external agencies and partners to ensure quality, innovation, and scalability.

• At least 4 years of digital advertising experience with a track record of delivering growth, preferably in B2B;
• Bachelor’s degree in a business-related field;
• Hands-on, in-platform experience with Google Ads, Bing Ads, Google Analytics, LinkedIn Ads, and Meta Ads;
• Proficiency with Microsoft Office, business intelligence tools, and project management tools;
• A get-things-done mentality and a data-driven mindset;
• A commercial mindset, with attention to lead quality and acceptable cost per lead;
• Strong analytical skills to monitor performance metrics, identify trends, and turn insights into actionable strategies;
• Ability to simplify complex analyses for senior management and support effective decision-making;
• Strong relationship-building skills to maintain alignment with central marketing team members, regional teams, and markets;
• Excellent verbal and written communication skills for preparing and presenting performance reports and strategic recommendations;
• Fluent English;
• Nice to have: fluency in another European language.

• Internship.