performance marketing manager for a pet store network

Zoomart operates a leading pet store network in Georgia, combining retail branches and online sales channels. The company works with international brands and manages a broad assortment across multiple categories.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, launch, and optimize digital advertising campaigns on Google Ads, Meta Ads Manager, TikTok Ads, and other paid platforms;
• Implement, configure, and administer analytics tools, including Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversion API;
• Manage SEO, including keyword research, technical and on-page optimization, and monitoring organic traffic and rankings;
• Collect and analyze data and build dashboards;
• Ensure conversion tracking and attribution modeling;
• Analyze campaign ROI/ROAS and optimize budget allocation across channels;
• Coordinate with the creative team, including the designer and content manager, on advertising material targeting and distribution;
• Report results to management and prepare data-driven recommendations;
• Research market trends and identify new digital tools and technologies for potential implementation.

• Higher education in marketing, business analytics, communications, or a related field;
• At least 3 years of experience in digital/performance marketing;
• Experience managing and optimizing campaigns in Google Ads and Meta Ads Manager;
• Good knowledge of Google Analytics 4 and Google Tag Manager;
• Knowledge of SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar;
• Advanced Excel/Google Sheets skills;
• Knowledge of A/B testing and conversion rate optimization principles;
• Strategic and analytical thinking;
• Ability to make data-driven decisions;
• Innovative mindset and awareness of market trends;
• Strong written and verbal communication skills;
• Results- and development-oriented approach;
• Nice to have: BI tools knowledge.

• Competitive compensation based on the candidate's qualifications;
• Monday–Friday schedule, 09:30–18:00;
• Training and professional development related to the role;
• Initiative encouragement and employee engagement support;
• Stable and comfortable work environment;
• Corporate insurance.