Paid Social Contractor/Manager - Meta & TikTok Specialist (On-Demand / D2C)

Laundryheap is the world’s leading on-demand laundry and dry cleaning service. We’re operational in over 30 major metropolitan areas globally, helping busy professionals, parents, and travellers outsource chore day.

We’re spending more on paid social and looking for an experienced Paid Social Contractor/Manager to refine our performance engine, build out creator advertising structures, and help scale acquisition across Meta, YouTube and TikTok.

• Scale Creative Diversity: Work directly with our design and creative teams to build structured testing workflows, identifying winning hooks, angles, and formats.
• Integrate Creator Advertising: Set up and optimise Meta Partnership Ads and TikTok Spark Ads to scale influencer and UGC assets effectively.
• Balance Algorithmic and Audience Targeting: Implement broad-targeting strategies (eg: Advantage+) paired with first-party signal data, Meta/TikTok audience buckets to acquire high-LTV customers.
• Ensure Technical & Geo Efficiency: QA existing attribution setups, CAPI signals, and campaign structures, ensuring spend aligns with localized city footprints and service capacity.

• D2C or On-Demand App Experience: Proven track record running high-budget Meta, YouTube and TikTok campaigns for a fast-moving DTC or mobile apps.
• Creator Media Expertise: Experience running whitelisted ads, Spark Ads, and creator partnership campaigns.
• Technical Mastery: Deep understanding of signal quality, server-side tracking (CAPI/MMPs), and modern account structures over legacy interest targeting.
• Data-Driven Approach: Ability to translate performance analytics into clear, actionable creative briefs.

Engagement:

• Contract: 6 month contract with a possibility of conversion to a full time role.
• Location: Hybrid

Interested? Send your profile along with 2-3 examples of editorial/content affiliate partnerships you personally sourced and launched in a previous role.