Paid Media Specialist

10% of Europe’s CO₂ emissions are caused by residential heating, and energy bills are out of control. Aira is here to change that.

With our intelligent Aira Heat Pump at the heart, we’re making the switch to clean energy-tech easier and more affordable. Helping Europe turn off gas and slash energy costs, one home at a time.

Founded in 2022, and with 1,000+ employees and counting, Aira is driving the clean energy revolution by providing homes with modern clean energy-tech solutions, including heat pumps, solar power and battery storage. With a state-of-the-art production facility in Poland, headquarters in Stockholm, Sweden, and hubs across the UK, Germany and Italy, Aira is on track to bring clean energy-tech to every home.

Find out more about us on our website.

We’re looking for a Senior Paid Media Specialist based in Lainate (Milano) to help us scale customer acquisition across Aira’s markets. You’ll report to the global Head of Growth Marketing and have global scope. This is a hands-on role at the centre of our lead acquisition engine.

You’ll work with our paid media agencies to build, run and optimize campaigns, keep our ad accounts healthy on every platform we use, and help us test and scale new ones. You’ll also support landing pages and creative, working with our creative agency to turn insights into better-converting experiences.

Your work will have a direct impact on the growth of our customer base and revenue, and will be fundamental to Aira’s ambition of becoming the leader in clean energy solutions.

• Run our acquisition with our agencies. Work day to day with our paid media agencies to plan, build, launch and optimize campaigns across Paid Search, Paid Social, Display and Native. Review performance, challenge assumptions and make sure campaigns are built and run to the highest standard. Manage budgets and drive results against CPL, Customer Acquisition Cost (CAC) and lead quality. Support performance of our affiliate partners.
• Keep our platforms healthy. Own the health of our ad accounts on every platform we run. Audit account structure, conversion tracking, bidding and audience setup, follow up on platform recommendations and health reports, and make sure the signals we send support profitable growth.
• Test and scale new channels. Explore, test and scale new platforms and channels, building the test plan, defining success criteria and making clear scale or stop decisions.
• Improve landing pages and creative. Build, test and optimize landing pages in our CMS to improve conversion. Work with our creative agency on briefs, ad concepts and creative testing, and bring performance insights back into the creative process.
• Turn data into decisions. Use HubSpot, Excel and AI tools to create and maintain reports and dashboards, automate recurring analysis and surface insights faster. Track key performance metrics and support budgeting and forecasting.

• 2-4 years of experience in an agency or in an ad operations role, with hands-on campaign building.
• Strong experience with Google Ads, Meta Ads and Native Ads, including campaign setup, optimization and account audits.
• Solid knowledge of conversion tracking (GA4, Google Tag Manager or similar).
• Strong analytical skills and experience turning campaign data into clear recommendations, with comfort using AI tools to speed up analysis and reporting.
• Experience building or optimizing landing pages and working with creative teams or agencies.
• Advanced Microsoft Excel skills.
• Excellent written and spoken both Italian and English, as you’ll work with colleagues and partners across several markets.
• Preferred experience in: building AI agents; Microsoft Ads, TikTok or LinkedIn; HubSpot and a headless CMS such as Strapi

What's in for you

• Salary range: €36,000 - €40,000 gross per year; permanent contract.
• Hybrid working policy and a yearly welfare budget.
• Collaboration with a diverse, international team and the opportunity to see your work come to life across multiple channels and European markets.
• The chance to shape how a growing clean energy brand reaches homeowners, making an important and complex topic more accessible, engaging and relevant.
• The opportunity to contribute to a fast-growing scale-up with a dynamic, solution-oriented culture.

Our hiring process: intro call - interview with the Head of Growth Marketing - interview with another member of the Global marketing team - final interview with the Global marketing director.

The role is based in Lainate office, near Milano.

At Aira, we champion next-generation energy as well as diversity and inclusion. We firmly believe that a diverse workforce fosters innovation and creativity, helping us better serve our customers and communities. We welcome individuals from all backgrounds, cultures and perspectives to join us in building a cleaner, more sustainable future.

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