Paid marketing manager in fintech

Pennylane is a French fintech founded in 2020 and headquartered in Paris. We are developing a financial operating system for European SMEs and their accounting firms, with AI built in from the start. Our platform brings together accounting, invoicing, expense management and business banking. Companies and accounting firms work on a shared data base in real time.

• You are responsible for the German channel mix: Google Ads with Search, Display and Performance Max, Paid Social on LinkedIn and Meta, and Affiliate Marketing where needed.
• You develop, launch and optimize campaigns—from targeting, bidding strategies and audiences to keywords and creatives.
• You adapt campaigns and messaging to the German market and the needs of our target audiences.
• You are responsible for the German paid budget, allocate it to the right channels and optimize efficiency against our CAC, CPA and ROAS targets.
• You increase the volume of qualified leads and work with the German Sales team to ensure their quality.
• You report results and insights to the Growth Leadership team and identify concrete next steps.
• Together with Growth Engineering and Data, you further develop tracking, attribution and dashboards.
• You continuously test new creatives, audiences, landing pages and bidding strategies, and scale successful approaches.
• You optimize landing pages with the Website team and improve conversion throughout the funnel.

• You have 3–5 years of experience in Paid or Performance Marketing, ideally in a B2B or SaaS environment.
• You use AI naturally to support your work—ideally already in Paid Marketing.
• You are confident using Google Ads and at least one Paid Social platform such as LinkedIn or Meta.
• You know CAC, CPA, ROAS and CPL and understand how to manage budgets effectively.
• Attribution, funnel analysis and reporting tools are part of your toolkit. You turn data into clear decisions.
• You speak fluent German at a native or bilingual level, as well as fluent English.
• You can manage the German market independently and work successfully with a distributed team based primarily in France.
• Будет плюсом: Experience at a scale-up or another fast-growing company; Knowledge of the German B2B, fintech or accounting market; Technical understanding of tracking, such as tags, data layers and the Conversions API, so you can work with Growth Engineering on equal terms; Knowledge of French

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