Online marketing manager CRM im E-Commerce

Описания нет

• You are responsible for our lead management, from acquiring new newsletter and app opt-ins and optimizing opt-in journeys to the long-term activation and retention of customers.
• Together with IT/Frontend, CRO and other teams, you develop new opt-in touchpoints along the customer journey.
• You plan and manage push campaigns and in-app communication, and strategically develop the mobile channel further in conjunction with email.
• You contribute technical expertise in SDK integrations, deeplinks and consent management.
• You are the team's technical point of contact and develop our CRM systems landscape further.
• You identify opportunities for automation, AI-supported workflows, data logic and tool integrations, and implement them together with IT and BI.
• You make use of the potential of order confirmations, shipping notifications and account activity messages.
• Together with IT, you further develop the technical infrastructure, external event trigger journeys, as well as messaging, design and customer experience.
• You contribute your expertise in interface logic, data transfers and HTML templates.
• You design and optimize automated email and app journeys throughout the entire customer lifecycle, from welcome to reactivation, and ensure their effectiveness.
• You independently analyze performance and user behavior with tools such as SAP Emarsys, econda, adjust and Tableau, and derive specific optimization measures from your findings.

• You have successfully completed a degree in business administration with a focus on (online) marketing, or equivalent training.
• You have several years of experience in CRM or marketing automation, ideally in e-commerce.
• You have independently built email and app automations.
• You are fluent in German, both spoken and written, and are familiar with marketing automation platforms, ideally SAP Emarsys, or alternatively Braze, Klaviyo or comparable tools.
• You understand data models, automated workflows, and interface and API logic, and communicate confidently with IT teams.
• You are also familiar with the legal foundations of consent, GDPR and TTDSG.
• You think in terms of holistic customer journeys, work in a structured way, document carefully and keep track of even complex automation landscapes.
• You challenge the status quo, contribute your own ideas and want to strategically develop our CRM further as part of the team.
• You are interested in e-commerce and our product portfolio, are enthusiastic about data-driven CRM and know how customer communication influences revenue and loyalty.
• Будет плюсом: Experience in lead management or with transactional email journeys is a plus

• 30 days of vacation
• Flexible working hours
• Regular work from home
• Up to 4 weeks a year of work and travel
• Events
• 20% contribution to company pension insurance or occupational disability insurance
• Job bike
• Fitness
• Discounted Deutschlandticket
• A respectful working environment
• Diversity and openness