Менеджер по маркетингу

EPAM provides digital transformation services, software engineering, and product development, helping global enterprises modernize their technology and business operations.

• Translate horizontal portfolio priorities into integrated campaign strategies that align with business objectives;
• Own campaign portfolio planning, prioritisation, investment allocation, governance and performance measurement;
• Lead and develop a team of Global Horizontal Integrated Campaign Managers with clear coaching and direction;
• Establish campaign operating models, planning rhythms, governance processes and launch readiness frameworks;
• Define campaign strategy including audience segmentation, messaging, positioning, channel mix and measurement standards;
• Partner with cross-functional teams to manage narratives, content strategy and activation across multiple channels;
• Monitor campaign performance, identify optimisation opportunities and provide recommendations for future investment;
• Manage campaign budgets and resource allocation across initiatives and priorities;
• Leverage marketing technology and analytics to drive campaign effectiveness and operational efficiency;
• Deliver executive reporting and insights to senior leadership while ensuring consistency and continuous improvement.

• Bachelor’s degree in marketing, project management, business, communications or related field;
• At least 8 years of experience in B2B technology marketing, integrated campaigns, demand generation or go-to-market strategy;
• Minimum 2 years of experience in managing and developing teams;
• Proven track record in leading global or multi-regional marketing programmes in technology or professional services environments;
• Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation;
• Excellent stakeholder management and leadership skills in a matrix structure;
• Strong analytical, organisational and project management capability;
• Proficiency with marketing automation, CRM and campaign management platforms;
• Experience with ABM programmes and related tools;
• Demonstrated ability to manage budgets, priorities and multiple workstreams effectively;
• Nice to have: Experience with EPAM's horizontal portfolio such as consulting, engineering, data, AI, cloud, digital experience and cybersecurity.

• No conditions specified