media buyer in iGaming

SOFTCONSTRUCT develops iGaming products and acquires traffic through paid advertising channels.

• Launch, manage, and scale campaigns across TrafficJunky, TrafficStars, ExoClick, PropellerAds, and similar ad networks;
• Develop and execute media buying strategies for iGaming products;
• Manage budgets, bidding strategies, and targeting to maximize ROAS and LTV;
• Test and optimize creatives, landing pages, placements, and funnels;
• Analyze campaign performance and identify growth opportunities;
• Track KPIs including CPA, ROAS, LTV, CTR, and conversions;
• Build and maintain relationships with ad network and media platform representatives;
• Develop placements on major local media platforms for brand awareness and performance;
• Work closely with Product and Creative teams to adapt campaigns to different traffic sources;
• Monitor competitors and new trends in iGaming media buying;
• Build transparent reporting and establish performance benchmarks for new traffic sources.

• 3+ Years of hands-on Media Buying experience in iGaming;
• Strong practical experience with ad networks, especially TrafficJunky, TrafficStars, ExoClick, PropellerAds, or similar;
• Understanding of sports betting and gambling products, their monetization, and acquisition funnels;
• Experience managing paid traffic budgets and optimizing campaigns based on performance data;
• Strong analytical and testing mindset;
• Ability to work independently and take ownership of a traffic channel;
• Good communication skills and ability to work with Product, Creative, and Marketing teams;
• Nice to have: experience with major local media platforms, DSP experience, existing relationships with ad network account managers, experience working directly inside an iGaming or betting product.

• Remote work across the EU.