Маркетолог

Welyo develops software and telecommunications solutions. Its marketing function supports predictable sales pipeline growth, qualified lead generation, and sales enablement.

• Co-create and execute Welyo’s marketing strategy;
• Lead marketing projects from ideation through implementation and results evaluation;
• Plan and coordinate marketing campaigns across all channels;
• Design and execute initiatives supporting sales growth and business goals;
• Share responsibility for lead volume and quality targets and sales pipeline development;
• Analyze marketing activities and the full marketing and sales funnel, including lead quality and marketing impact on pipeline and sales;
• Collaborate closely with Sales on marketing planning, lead acquisition process optimization, and Sales Enablement development;
• Create marketing and sales materials supporting the sales process;
• Manage collaboration with agencies, freelancers, and external partners;
• Monitor marketing KPIs and prepare reports and recommendations;
• Maintain consistent brand communication across all channels.

• At least 5 years of B2B marketing experience, preferably in technology, SaaS, or IT;
• Experience creating and executing marketing strategies and managing marketing projects;
• Practical experience in Demand Generation, lead generation, and sales pipeline development;
• Understanding of how marketing affects sales results and business growth;
• Ability to analyze KPIs and the full marketing and sales funnel and turn data into concrete actions;
• Ability to independently lead projects and coordinate multiple stakeholders effectively;
• Ability to manage multiple projects simultaneously in a dynamic environment;
• Experience working with agencies and external partners;
• Proactive approach, ownership of projects, and ability to bring them to completion;
• Data- and business-goal-driven decision-making;
• Fluent Polish and English communication;
• Nice to have: Go-to-Market project experience, Salesforce, HubSpot and Marketing Automation tools, Sales Enablement experience, website development and conversion rate optimization (CRO) experience.

• Hybrid schedule with 3 days in the office and 2 days from home;
• Subsidized medical care and sports card;
• Development budget for training, conferences, and online courses;
• Stable employment at an established company with strong investor support from MCI.