Маркетолог
выше рынка на 187,4%
вакансия
656 506 ₽
в среднем
228 423 ₽
мэтч
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описание
The company operates as a globally recognised restaurant group within the hospitality sector.
задачи
Lead the development of a channel strategy aligned to commercial objectives; Ensure the brand remains consistent, competitive and relevant across all touchpoints; Support key initiatives including menu launches, pricing and value positioning; Plan and deliver multi-channel campaigns from concept through to execution; Own the marketing calendar and align activity with wider business priorities; Collaborate with Digital, CRM and Operations teams to ensure campaigns land effectively online and in store; Take ownership of channel performance across owned platforms; Use data and CRM insight to drive segmentation, personalisation and optimisation; Set KPIs, analyse results and continuously improve performance; Lead partnerships, brand activations and local marketing initiatives; Deliver culturally relevant campaigns that drive footfall, frequency and visibility; Manage external agencies and influence stakeholders across the business; Support and develop junior team members; Manage budgets, forecasting and reporting with a strong commercial mindset.
требования
Proven experience in a senior marketing role within QSR, hospitality, retail, leisure or another multi-site consumer environment; Strong track record of delivering commercially impactful marketing campaigns; Experience across CRM, owned channels and performance marketing; Confident stakeholder manager with experience leading agencies and complex projects; Commercially focused, data-driven and comfortable making decisions based on insight and performance; Strong understanding of campaigns that resonate with younger, digitally native audiences; Nice to have: Experience within a high volume, fast moving brand.
условия
Salary up to £70,000 per year; Benefits package.
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