Маркетолог
генерация резюме под вакансию
сопроводительное письмо
описание
The company operates as a globally recognised restaurant group within the hospitality sector.
задачи
- Lead the development of a channel strategy aligned to commercial objectives;
- Ensure the brand remains consistent, competitive and relevant across all touchpoints;
- Support key initiatives including menu launches, pricing and value positioning;
- Plan and deliver multi-channel campaigns from concept through to execution;
- Own the marketing calendar and align activity with wider business priorities;
- Collaborate with Digital, CRM and Operations teams to ensure campaigns land effectively online and in store;
- Take ownership of channel performance across owned platforms;
- Use data and CRM insight to drive segmentation, personalisation and optimisation;
- Set KPIs, analyse results and continuously improve performance;
- Lead partnerships, brand activations and local marketing initiatives;
- Deliver culturally relevant campaigns that drive footfall, frequency and visibility;
- Manage external agencies and influence stakeholders across the business;
- Support and develop junior team members;
- Manage budgets, forecasting and reporting with a strong commercial mindset.
требования
- Proven experience in a senior marketing role within QSR, hospitality, retail, leisure or another multi-site consumer environment;
- Strong track record of delivering commercially impactful marketing campaigns;
- Experience across CRM, owned channels and performance marketing;
- Confident stakeholder manager with experience leading agencies and complex projects;
- Commercially focused, data-driven and comfortable making decisions based on insight and performance;
- Strong understanding of campaigns that resonate with younger, digitally native audiences;
- Nice to have: Experience within a high volume, fast moving brand.
условия
- Salary up to £70,000 per year;
- Benefits package.
навыки
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