Marketing Specialist

We’re looking for a Marketing Specialist to join our Marketing team and help shape how tbi bank connects with customers across digital and offline channels.

This is a hands-on role for someone who enjoys turning ideas into execution, from social media campaigns and website content to brand communication, consumer insights, and performance reporting.

You’ll work closely with the Marketing Lead, Creative, Performance, Sales, and wider business teams to ensure our communication is relevant, consistent, and aligned with our commercial objectives.

• Lead execution of our communication strategy across digital and offline touchpoints. Take care of the day-to-day and business as usual tasks for our comms in the local market and contribute to strategy formulation and concepts creation.
• Social Media: Own monthly calendar planning, working together with Marketing Lead. Identify opportunities, brainstorm on ideas, take care of briefs to design team, publish content, align with performance team on promotion, help tbi team stay in touch with latest trends and develop new channels.
• Website: content maintenance and updates, using site CMS.
• Brand consistency: monitor communication elements and digital assets and maintain a consistent messaging & tone of voice, adhering to brand guidelines.
• Reporting: Sentiment tracking, “listen” to voice of consumers and target audience, help translate this into actionable insights. Occasional reporting on digital KPIs.
• Handle some necessary tasks on corporate ERP to ensure budget approvals and payments flow smoothly.

• A university degree in Marketing, Communications or related field.
• 1-2 years of experience in a similar role, with a focus in digital marketing.
• A sound understanding of social media; experience in using social touchpoints to communicate effectively to various target audiences for multiple objectives (Awareness, Engagement, Leads, Sales) will be considered as advantage.
• Experience in CMS, particularly Wordpress, is an add-on but not a must-have.
• Ability to learn new online systems and tools, adapt quickly and take over related tasks with a hands-on approach.
• Excellent written and verbal English communication skills.
• Ability to both work independently and as part of a greater team.
• Strong organisational and time management skills.

If this sounds like something you’d be interested in, we'd love to hear from you!

To apply for this position, please send us your CV in English.

Your candidacy shall be treated confidentially in accordance with the GDPR. Only shortlisted candidates will be contacted for interview.